New "pump less and drive more" commercials will show the General's vehicles at the gas pump with the likes of Toyota, Ford, Mazda, and Chrysler to help try and make the point that their Pontiac, GMC, or Buick models either have better fuel economy or are capable of going farther on a fill up. GM hopes this will help slow the freefall its sales and stock price are currently experiencing. Yeah, that and $6,000 rebates (now without trade-ins!) ought to do the trick.
[Source: The Detroit News]