Automotive-branded computers are nothing new, but this takes it to new levels. The computer hardware is housed in a chromed 18-inch wheel from the Porsche Cayenne sport-utility, wrapped in Bridgestone rubber with twin exhaust-silencers housing the liquid cooling iron. The custom set-up was commissioned by Nvidia to showcase its SLI video performance platform, and really sticks it to all those fancy branded laptops from Ferrari, Lamborghini, Koenigsegg, Maybach and (soon) BMW.
UPDATE: Correction made, SLI is not a computer manufacturer, but rather when two graphics cards are paired to share a workload. Hence, it cannot build computers. Thanks to the commenters for pointing this out, and now we're going to shoot some pictures with our SLR-branded cameras.
[Source: Gizmo Watch via German Car Scene]