BMW gets in on the laptop action with Acer

Bandwagons are for jumping on, and this one's carrying laptop computers branded by automakers. Ferrari's was among the first, then Lamborghini jumped on board, and more recently we've seen Koenigsegg and Maybach follow suit. Not to be left out, reports are surfacing that BMW has teamed up with Acer to offer its own range of branded notebook computers.

The partnership seems to be an odd choice, since Acer produces laptops for Ferrari and sponsors their racing team. Reports suggest, however, that the BMW computers will be slotted in below their Ferrari counterparts and sell at lower price points. Based on Acer's Aspire series, the BMW versions will feature extra design features, for which Acer insists the customer will pay no premium.

Buyers will have the choice of Intel Santa Rosa or AMD processors and an optional HD-DVD drive, and the laptops will come complete with all the bells and whistles including 17-inch widescreens, WiFi, surround sound, and HDMI. Instead of offering one or two different models, the information points to a whole range of BMW-Acers that could include as many as 40 different model configurations.

[Source: Engadget]

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