If you were at Yasgur's farm with your Microbus, chances are that you've got a lust to wheel around in an ES350 for your retirement years. The average age of that car's buyers is 61, and only Cadillac, Lincoln, and Jaguar have more buyers north of 60 in this segment. This data has Toyota's fancy division rethinking their future plans, lest they be left in the dust. While Lexus may not release a direct competitor, they're keeping a close watch on how BMW launches its 1-series. The way BMW woos buyers is what Lexus has to do, according to Jim Farley, who recently left for Ford. Younger buyers are looking for edgier cars with a higher degree of technology integration, so Lexus must make a serious run at building a real performer with the IS-F, as well as push design and image. You know they're serious when they plan to broaden the scope of their myownpursuit website to include more than squash on the lawn.
[Source: Automotive News - Sub. Req.]