I wrote the other day about the way Ford is offering personalization options to customers in Germany and Switzerland and, even though the options do not include ways to make your new Ford more fuel efficient, the promotional image for the service (called "Ford Individual") includes a zero-emission land-surfing vehicle in the background. Yesterday, when I went to Ford's media website, I was struck by the glaring difference in the Ford Individual image and the America-centered one above it, announcing Ford's "personal connection with consumers."
- Ford's ideal background for Europe: sails.
- Ford's ideal background for America: monster trucks. Also, a bull.