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Toyota will air a Spanish-language ad for the RAV4 Hybrid on ESPN Deportes during the Super Bowl half time today. It's all about falling down. Or something.

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Plus: Sergio Says No To Ferrari SUV, And Joey Tribbiani Is On Top Gear

We analyze the week's events with a focus on the closing of Scion.

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Apparently, The New Prius Is A 'Mutha-Truckin Ride'

Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.

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Toyota and Lexus will recall older trucks and SUVs, including the Land Cruiser, 4Runner, Tundra, Sequioa, LX470, and GX470, for inadvertent airbag deployment.

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Toyota might debut the production version of the C-HR concept at the Geneva Motor Show, but these spy shots show development of the rakish compact crossover is still underway.

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The Scion FR-S, itself a rebadged Toyota, will get a Toyota badge for US sales nest year. It's as confusing as it sounds.

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FR-S, iA, iM Will Become Toyotas

Toyota is killing its youth-oriented Scion brand after a 13-year run.

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Future May Not Be Bright For The Toyota Prius V, C

Toyota Prius V may be on the proverbial chopping block after company debuted the RAV4 Hybrid.

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Assembly Will Stop For A Week

Toyota will suspend all auto production in Japan for a week because of a steel shortage.

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Having acquired a controlling interest in Daihatsu back in 1988, Toyota is now taking it over completely and entrusting it with developing a new generation of small cars.

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The new Alpinestars Car Pack for Forza Motorsport 6 lets drivers experience an eclectic mix of vehicles, including last year's Daytona 24 winner, a Subaru SVX, and a Pontiac Aztek.

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The Arkadelphia Police Department in Arkansas traded in ten of their aging Crown Victoria police cruisers for brand-new Toyota Camry Hybrids.

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Winter Storm Jonas' massive snowfall made the weekend rough for the auto industry by closing factories and keeping buyers out of dealers.

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Toyota has a team of anime girls in Japan to sell the fourth-generation Prius in Japan through some bizarre advertising. The characters personify every bit of the car, including the engine, soundproofing, and the door chime.

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Today, California Has Fewer Than A Dozen Public Hydrogen Stations In Operation

Toyota is discouraged by slower-than-expected deployment of hydrogen refueling stations, and is therefore tapping the brakes of Mirai deliveries.

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APR Racing's Toyota Prius GT300 racer is set to take on the competition in Japan's SuperGT series with a new, aggressive look and a 3.4-liter V8 hybrid.

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This prototype shows a wedgier, more traditional shape. The joint venture between the German and Japanese companies should have a BMW inline-six under the hood.

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Toyota Gazoo Racing will prep the upcoming C-HR crossover for competition in the 2016 Nurburgring 24 Hours.

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Toyota will air a 60-second ad for the 2016 Prius during the second quarter of the Super Bowl.

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Toyota plans to refresh the Corolla for 2017, and these spy shots indicate that its new nose takes some cues from the Mirai fuel cell sedan.

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Paving The Way For A Robotic Future

The Toyota Research Institute announces the first hires for its technical team working on artificial intelligence and robotics.

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