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    Official: Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]
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    Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is ...

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    Report: Why Honda of America won't fit 2014 Fit models with start/stop
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    One of the most recent yet notable additions to the modern vehicle's growing suite of fuel-saving technologies is the humble start-stop system. It's rather simple - when the vehicle is stopped, the engine shuts off. It then fires back up when the driver starts to take his foot off the brake or ...

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    Video: Baby not keen on VW's stop/start tech
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    Babies and cars go together like screaming blobs of insomnia and sleep machines. New parents quickly find that nothing soothes an irritable newborn quite like a quick drive around the block, and Volkswagen employed that truth in the company's newest ad for its stop/start technology. The spot ...

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    Official: Lamborghini Aventador updated for 2013 with fuel-saving tech
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    Lamborghini has announced that its Aventador supercar will now feature cylinder deactivation and stop/start technology, confirming previous reports of the Italian automaker's intent to improve the fuel efficiency of its products. The centerpiece of its fuel-saving efforts is a combination of ...

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    Report: BMW allowing dealers to re-program start/stop
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    The start/stop feature in the current BMW 3 Series is, by default, activated every time you get in and start the car. If you don't like it, you can deactivate the feature by pressing a button on the dash; however, the next time you turn the car off and start it again (with the key), the ...

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    Report: Kia start/stop system delayed due to poor feedback from media
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    The come-hither 2012 Kia Rio has been bolting off dealer lots for obvious reasons that go beyond its $14,350 price. One of its noteworthy features for the U.S. market, especially for the segment, is stop/start, which Kia calls ISG for Idle, Stop & Go. Media feedback, however, has convinced ...

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    Start-stop tech might be in your next new car... are you ready? [w/poll]
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    At a stop light. In the drive-thru. In your driveway. Stop-start technology turns off the engine whenever the vehicle is on and the driver's foot is on the brake. The merits of the technology are hard to ignore; fuel economy savings as high as 15 percent. But while stop-start has been widely ...

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    Report: Next Maserati Quattroporte to get all-wheel drive, start-stop tech
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    Maserati Quattroporte Sport GT S – Click above for high-res image gallery
    With Ferrari spending so much time and money talking up its hybrid, KERS, lighter weight and more efficient V8 plans, it's natural to find sister company Maserati not far back in tow. But before the Trident brand goes ...

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    Report: Hyundai to introduce stop-start tech in two years
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    The Hyundai-Kia train and its full head of steam don't look likely to give out any time soon. To wit, the company has been adding style to its price and fuel frugality, and technology isn't being left out. The Sonata Hybrid is on its way for next year and will boast better mileage than the 35-mpg ...

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    REPORT: Stop-start tech saves fuel, so why can't we get it in the States? Blame the EPA
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    Are there any among us that wouldn't prefer a meaningful boost in fuel mileage from our current car or truck, all other things being equal? Sure. And the good news is that there are a couple of easy ways to achieve that laudable goal, starting with adding stop/start technology to the car's ...

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    REPORT: Mazda3 gets fuel-sipping start-stop tech abroad
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    Click above for a high-res gallery of the Mazda3 five-door hatchback
    Even brands with overtly sporty pretensions must be concerned with their fuel economy and emissions, a point that is further evidenced by Mazda's intent to launch start-stop technology in the U.K. on its newest 3, which has ...

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    2009 Kia cee'd gets Intelligent Stop & Go
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    Click above for a high-res gallery of the Kia cee'd
    Stop/start technology is like a trial membership for hybrids: it lets drivers in on the fuel savings and lower carbon emissions without forcing them to become a card-carrying member of the hybrid brigade. Kia is will be offering buyers just such ...

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    All Smarts to get start-stop standard
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    The already fuel efficient Smart fortwo will soon become even more stingy with the petrol when start-stop technology is employed fleet-wide beginning in October. The start-stop technology, which is called "micro hybrid" by Smart, works by cutting off the engine during braking when the vehicle speed ...

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