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At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.


With all the excitement at the Kia stand surrounding the new Soul EV, it's easy to forget that there were other cars on display at the Korean marque's Chicago Auto Show display. The Niro Concept from the Frankfurt Motor Show made an appearance, but the other production model on display was the refreshed Optima Hybrid (which was tucked away in a corner).


Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle – the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.


Kia is showing off a slew of vehicles here in New York, including the ever-so-slightly refreshed 2014 Optima sedan you see here. The brunt of the changes surround the new front fascia, with repositioned LED lighting above the headlamp units and some new quad-LED fogs rounding of a touched-up front bumper. At the rear, Kia has reworked the taillamps, and of course, LEDs are found there, as well.


After a slight delay, we now bring you your regularly scheduled refresh of the 2013 Kia Optima Hybrid. As with the Hybrid Sonata Hybrid update, the reworked Optima gas-electric gets more power – a 40 pound-feet increase in torque, up to 235 lb-ft – from a bigger 47-horsepower electric traction motor and a more powerful 47-kW lithium-polymer battery. The price also gets bigger, but only a little bit. The new MSRP starts at $25,900, up $100 from the 2012 Optima Hybrid. That's for the b


Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.


The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.


Kia is teaming up with the Justice League once again to create another show car that will be on display at the Chicago Auto Show. At the 2012 SEMA Show, Kia showed off various models inspired by DC Entertainment characters Batman, Aquaman, Flash, Green Lantern and Cyborg, but a Superman-themed Kia Optima Hybrid will roll into the Windy City for next week's show.


Kia has only been racing for two years, but during this past season of the Continental Tire Sports Car Challenge, the plucky Korean brand recorded both its first-ever first place finish and won the driver and team championships for the entire season. Teams don't usually win their first race and wind up champions in the same season.


Hypermiler extraordinaire Wayne Gerdes and his colleague Chris Bernius have set a new Guinness World Record for the lowest fuel consumption in a gasoline hybrid vehicle while driving through the 48 adjoining U.S. states. At over 64 miles per gallon, Gerdes, Bernius and the 2011 Kia Optima Hybrid have found a home in Guinness' record books.


Hypermiling extraordinaire Wayne Gerdes, along with colleague Chris Bernius (both friends of the site), are heading out on a big journey today. The two will leave from Kia Motors' manufacturing facility in West Point, GA on a trip through 48 states in a clockwise direction, finishing in South Carolina 16 days from now.


A Feature-Packed Family Hauler That Sips

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