Securing commercial air time during the Big Game isn't exactly cheap, so advertisers typically try to make the most of it by creating some truly remarkable spots. Here's a selection of automotive Super Bowl ads that have stood the test of time.
In A Series Of Moves, GM Reinvents Itself As A Mobility Company
For now, General Motors. In the future, General Mobility? GM executives unveiled the creation of a new car-sharing service called Maven that will allow customers to use cars for as little as $6 per hour.