• GMC Sierra All Terrain Concept front 3/4

  • GMC Sierra All Terrain Concept front

  • GMC Sierra All Terrain Concept side

  • GMC Sierra All Terrain Concept rear 3/4

  • GMC Sierra All Terrain Concept rear

  • GMC Sierra All Terrain Concept rear 3/4

  • GMC Sierra All Terrain Concept badge

  • GMC Sierra All Terrain Concept badge

  • GMC Sierra All Terrain Concept rear Fox Racing shock

  • GMC Sierra All Terrain Concept fender badge

  • GMC Sierra All Terrain Concept headlights

  • GMC Sierra All Terrain Concept tow loops

  • GMC Sierra All Terrain Concept hood badge

  • GMC Sierra All Terrain Concept front Fox Racing shock

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name.

That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon.

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