Last year McLaren Automotive Limited applied to trademark the name "McLaren GT" in the U.S. and the UK. Last week the U.S. Patent and Trademark Office granted the request. It's tempting to wonder if we're looking at the name of the new McLaren monster car, the three-seat road-going Ultimate Series offering so far known as BP23. McLaren has, after all, called the coupe a "Hyper-GT" in an official press release.
Don't be surprised to see more electric utes from BMW.
One for the other shoulder.
The FT-4X is dead. Long live the TJ Cruiser?
Would you confuse this with the Adidas symbol?
Please, Aston Martin. Don't even think about changing your logo.
We may be seeing it soon, too.
BMW filed trademark applications for 825, 830, 835, 850, 845, 860, M850, and M8. Seems serious.
The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute.
Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs.
Ford is thinking about allowing drivers to remove a rear wheel and attach it to an electric unicycle. Yes, we're serious. There's a patent and everything.
Buick has filed a pair of new trademarks that could point to the arrival of a wagon variant of the next-gen Regal sedan in 2017.
BMW and Google could be on the way toward a dispute over the name Alphabet, the new company under which the technology giant now lives and which BMW already owns the trademark for.