Automakers make halo cars to drum up excitement and show off what it can do, but there's more to it than that. The advanced platform allows a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.

Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.

It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with former Autoblog columnist John McElroy right here.


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  • 25 Comments
      eeenok
      • 4 Months Ago
      way to not even slightly explain what a zirconium e-coat. please please please autoblog stop posting information-free press releases. one responsible autoblogger can save hundreds of people from wasting 2:49
      ehisforadam
      • 4 Months Ago
      First of all...the zirconium isn't actually part of the e-coat. It's an undercoating that gives the actual corrosion protection and better bonding for the e-coat that's put on over it. Long ago they used iron phosphate based coatings but almost everyone uses zinc phosphate these days. Also, Zirconium based conversion coatings are nothing new. I looked into them several years ago. At the time Henkel was trying to sell it to use based on the fact that some of the OEMs were already using it on their bodies. I was working for a Japanese company at the time, they're always slow to adopt new technologies. There's really no reason for this to news because it's really nothing special.
      graphikzking
      • 4 Months Ago
      BMW uses a magnetic painting process in South Carolina. Something about hooking an electric cable to the body part and charging it so that it attracts the paint and wastes less overspray. They also use the nearby landfill for (methane) gas to reduce carbon footprints. BMW is using it on higher volume cars so I'm thinking it's much greener than Acura and their xxx amount of NSX's they have been selling ;) I wonder how many they are actually going to sell?
      Will
      • 4 Months Ago
      Honda's environmental initiatives are commendable; however, it isn't going to do much good if people stop buying Hondas. I love my 2013 Accord, but there a a couple of issues that together ruin the whole ownership experience. One of who's is that the paint is too thin and chips very easy. This will be my last Honda.
      Kelly Hatcher
      • 4 Months Ago
      Unfortunately I am already bored of this car. My guess is it will come out with sub par performance and totally disappoint. It needs to be able to hang with GTR, 911, Stingray and have an edge or it will be a fail launch considering the long drawn out pre game.
        GreenDriver
        • 4 Months Ago
        @Kelly Hatcher
        The original NSX was underpowered compared to the super car competition of that era, yet now it's considered an icon. But I too hope it's a beast!
        Kelly Hatcher
        • 4 Months Ago
        @Kelly Hatcher
        HSV10 would have RULED THE WORLD! I't doesn't matter how noble you are Honda if your cars don't sell.
      icGmC11
      • 4 Months Ago
      It's sound like cost cutting for the automaker and not a really benefits for the owners of the cars. I really like to see dirty-less paint innovation like Nissan demostrate a month ago in other carmakers.
      bofdem
      • 4 Months Ago
      I hope that the side gills go away on the production car - that's a terrible design element. I also hope they tossed the stupid touchscreen currently polluting the RLX, MDX, and TLX.
      Bombdefuzer
      • 4 Months Ago
      The beek is on the NSX too?
      johnnyhedwardsjr
      • 4 Months Ago
      Look at this guy's suit and tie. This video looks like it was made in 2001. Also, Honda has the worst paint jobs in the universe. I had several and they were all horrible. They were thin and chipped really easily.
      ffelix422
      • 4 Months Ago
      This is one of those cars that's been in gestation for so long that when it finally arrives the design will be dated on day one. The burn to the ground photos at the Nurg-Ring 2 weeks ago don't help.
      sloturbo
      • 4 Months Ago
      zirconium e-coat = catches fire
      Carlos Soto
      • 4 Months Ago
      This NSX is a endless proyect.Im a 100% Honda loyalist, but with this one Honda is out of control. Even if a worker tie a nut it generate a news about the car.
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