• Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
  • Image Credit: Dodge
Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's offering an interesting Double-Up lease deal on the current vehicles, or it's so eager to clear out existing stock that it's resorting to novel lease deals. In any case, what they present is an interesting scenario, one which allows buyers to get the existing model right now, and then trade up to the facelifted 2015 models in one year.

Starting April 17, when the refreshed cars debut through the end of August, buyers can lease a 2014 Charger or Challenger for one year and exchange it for a three-year lease on a 2015 model next year, with no additional money down and the same monthly payment. Customers can even switch vehicles when the new lease starts. If drivers want to buy the '15, they get $1,000 off the purchase price. To be eligible, both leases must use the same dealership and be financed through Chrysler Capital. The Double-Up deal excludes the SRT versions of both cars and Charger SE models.

To offset the flood of one-year-old models coming back to dealerships, Dodge has struck a deal with rental car agency Enterprise, which has agreed to buy them all. "One-year leases are highly unusual in the industry," said company spokesperson Ralph Kisiel, and the fleet sale deal is what makes it possible.

This offer might be a good way for Dodge to boost flagging sales of both models this summer. According to Chrysler sales data, Charger sales are down 4 percent, to 24,956 units from January through March, and the Challenger is down 24 percent in that time, with just 11,034 sold. Maybe the refreshed vehicles and lease deal will provide the sales jolt they need. Scroll down to read all of the details.
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Dodge Brand Offers 'Double-Up' Program on 2014 Dodge Charger and Challenger

Get a 2014 Charger or Challenger now; trade to a 2015 Charger or Challenger and keep the same payment

Innovative, industry-exclusive lease program offered through end of August 2014

No additional down payment required on eligible 2015 models

Flexibility to choose a Charger or Challenger now and switch to the other model later

Augmented reality App coming in May; experience 2015 Charger and Challenger on tablets and mobile devices


April 14, 2014 , Auburn Hills, Mich. -
New 2015 Dodge Charger and Dodge Challenger muscle cars are coming later this year, but there is no need to wait to get into one of these performance icons.

The Dodge brand has crafted the "Double-Up" program for Charger and Challenger enthusiasts. Eligible customers can lease a 2014 Charger or Challenger for 12 months, and leave the dealership with a guarantee that when they return in a year and follow program rules they will have the same lease payment on a new 2015 Charger or Challenger.

Customers can take advantage of this innovative program now through the end of August 2014.

"If you have your eye on a new Challenger or Charger, there's no need to wait for the new models to arrive," said Tim Kuniskis, Dodge Brand President and CEO, Chrysler Group LLC. "The Dodge Double-Up program lets you drive today's Charger or Challenger and trade to the 2015 with no increase in payment. This is our way of thanking our loyal Charger and Challenger customers, and extending this offer to any new customers longing to get into one of these iconic muscle cars."

Both the Charger and Challenger were strong sales performers during 2013. Last year, the Charger recorded its best annual sales since 2007, while the Challenger posted its best annual sales ever.

Under this new "Double-Up" program, eligible customers may enter into a 12-month lease for a 2014 Charger (excluding Charger SE and Charger SRT) or a 2014 Challenger (excluding Challenger SRT).

When their 12-month lease is up these eligible customers who follow program rules are guaranteed the same lease payment on a 36-month lease, with no additional down payment, on select all-new 2015 Charger or Challenger models. Customers may lease any 2015 Charger (excluding Charger SE and Charger SRT) and any 2015 Challenger (excluding Challenger SRT). If customers choose to purchase the 2015 model, they will receive $1,000 bonus cash toward the purchase of the vehicle.

Customers must use the same Dodge dealership for both transactions, lease through Chrysler Capital and follow program rules for eligibility. Customers interested in this offer should see their Dodge dealer for program terms and conditions and further information.

In addition to revealing the 2015 Dodge Charger and 2015 Dodge Challenger this week at the New York Auto Show (NYAS), the brand has created a "Dodge 2015 Experience," which provides consumers a unique browser-based 360-degree sneak preview of the new vehicles before they are available in dealer showrooms.

Dodge enthusiasts attending the New York Auto Show, and those visiting Dodge dealerships afterwards, will have the opportunity to check out the "Dodge 2015 Experience" on iPads programmed with 2015 Charger and Challenger photos, videos and 360-degree exterior and interior views.

They will also get the first peek at the upcoming three-dimensional augmented reality App coming in May. The App will allow consumers to experience the 2015 vehicles through their own tablets or mobile devices. Users can change the vehicle color and wheels, take 360-degree tours of the inside and outside of the new vehicles and drive their Chargers or Challengers on a virtual track.

About Dodge Brand
The Dodge brand is tearing into its centennial year with a keen eye focused on the future and a desire to create vehicles customers want to drive and are proud to park in their driveways. With 100 years of history, Dodge is building on the technological advancements of the '30s and '40s, design evolution of the '50s, the racing heritage of the '60s, the horsepower of the '70s, the efficiency of the '80s and unbelievable styling of the '90s as it paves the road to its future. New for 2014, Dodge is kind of a big deal with its new 2014 Dodge Durango with a new eight-speed transmission that delivers up to 25 miles per gallon (mpg) on the highway, a new 8.4-inch Uconnect infotainment center and best-in-class power, towing and driving range, in addition to its class-exclusive technology. The new Durango joins a stable that includes the new 2014 Dodge Dart, with its breakthrough 2.4-liter 184-horsepower Tigershark engine, and the celebrated 2014 Dodge Avenger. Both earned 2014 Top Safety Pick status from the Insurance Institute for Highway Safety (IIHS). Also new for 2014, Dodge is bringing back the legendary throwback Shaker hood and offering special 100th anniversary editions of the Charger and Challenger with unique exteriors and interiors to celebrate the centennial. Completing the 2014 Dodge lineup are the Journey with its new Crossroad model and the 30th Anniversary Grand Caravan. The Dodge lineup features five vehicles with best-in-class power, seven vehicles that deliver 25 mpg or higher, three vehicles that deliver 31 mpg or higher and three vehicles that offer seating for seven.


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    • 1 Second Ago
  • 23 Comments
      Street King
      • 1 Year Ago
      Its to keep the 14s moving while 'much better' 15's wait in the wings, as youll see in 2 days.
      atvman
      • 1 Year Ago
      If I didn't already have a '13 RT, I'd certainly look into this.
      chrismcfreely
      • 1 Year Ago
      Sounds like a plan.
      Greg Aryous
      • 1 Year Ago
      Dumb idea!!! You get hit with ALL the sales tax in 12 months!!! On a $35-$40k Charger could cost you $200-$250 per month just in tax!!!! Nuts!!!
        pavsterrocks
        • 1 Year Ago
        @Greg Aryous
        Property tax on the other hand, you do pay in full, only in the second year does the assessed value drop dramatically. $35k car would be close to a grand where I live.
        Frisky_Dingo
        • 1 Year Ago
        @Greg Aryous
        That's not how leasing works. You only pay sales tax on the payment, not the whole cost of the car.
        Greg Aryous
        • 1 Year Ago
        @Greg Aryous
        Depends what state you live in. The great state of IL taxes the full value of the car over the term of the lease... That's why this 12-month lease is so expensive plus you pay the biggest depreciation which is the first year!!! You'd be nuts to lease this... Stupid!!! Like they say... Fool n money are soon parted!!!
      Wisdom Seeker
      • 1 Year Ago
      These are two of the best looking "affordable" cars available today. Can't wait to see the 2015's,
      FuelToTheFire
      • 1 Year Ago
      More options for low income peasants? What could possibly go wrong? /s
        Chris
        • 1 Year Ago
        @FuelToTheFire
        How many "low income peasants" do you think can afford a $35-50k car?
      Revis Goodworth
      • 1 Year Ago
      Another reason Chrysler deserved to be saved. We are still waiting for any logical reason why GM was allowed to fester and to kill more Americans. And protecting the UAW was not reason enough.
      Bernard
      • 1 Year Ago
      It's a real shame they never stuck the Challenger's 6 speed in the Charger. The Charger has always been the better car. The Challenger has always been a clumbsy way oversized "coupe" that weighed entirely too much.
      Karfreek
      • 1 Year Ago
      "Man you dont want that rental, its a lease turn in" Sorry, that just makes me laugh. Pretty cool idea, but can I get the R/T Classic with the 6-Speed and options, or does it have to be an Automatic?
      HUMANMPC2000
      • 1 Year Ago
      You can't really go wrong on that deal if your into that leasing thing.
        Greg Aryous
        • 1 Year Ago
        @HUMANMPC2000
        Go wrong? This is a Terrible offer... It's aweful expensive with all the tax n worst depreciation cost in first year that makes for an out rageous payment... Then they let you keep the same payment for the next 3 years!!! This is great for Dumb n Dumber...!!!
      evanee80
      • 1 Year Ago
      I wonder if I can just least one for a year, beat the snot out of it, and turn it in without another lease. I think that car could amuse me for a year.
      Tellum Sumpthing
      • 1 Year Ago
      A 1 year lease on a Charger or Challenger is a great deal for Dodge because in the books they sold the car. Fast forward 12 months on turn in. Inspector to you the 30,000 mile tires are 100% worn in the back and 50% worn in the front. That will cost you $1000 to $1200 only if you keep the rest of it flawless. Do the math $1200 is $100 more each month on your lease.
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