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  • Mar 12th 2014 at 10:01AM
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Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not.

BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people.

Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.

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      • 8 Months Ago
      I am glad I do not live in San Fran, it would cost me more to drive one of these than it would a full sized pickup. Right now with the snow and ice in a 4x4 Silverado it is costing me about $2.63 per day in gas including remote stating it to let it warm up also including errands and such. It would cost me between $5.74 thru $24.00 per day to just drive the 14 mile trip to and from work (excluding membership). Yes I know this is San Frans rates and a lot of people do not have cars because of CAFE and limited parking, but they do have public transportation at which is nill here.
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