Lexus will run a 30-second spot for the NX during this year's Super Bowl, while BMW announces it will be showcasing the i3 in a 60-second spot. Four other carmakers have announced plans to join the party, down from 11 carmakers who advertised during last year's event.
The BMW 1 Series hatchback might not be for sale in the US, but European buyers get to see a whole new look for the model later this year. The changes are modest at the front, with redesigned headlights being the most prominent tweak, but they help clean up the nose nicely. At the rear, the redesign is much more obvious and gives the hatch wraparound taillights and a new lower apron. A few engine and interior tweaks also complement the aesthetic changes.
The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.
It might be hard to spot BMW's changes for the 2015 6 Series family at the 2015 Detroit Auto Show, but they are there. The biggest of the understated tweaks all come at the front end, but there is some new tech for buyers, as well, like full-LED headlights. The interior upgrades are equally subtle.
In a new video, BMW is taking a glance into the rearview mirror to reminisce about the M535i. With a 218-horsepower 3.5-liter inline-six, the model qualified as a super sedan in its day. Also, despite being made for only a couple of years, it brought the Bavarian brand's touring car racing success to the street and sowed the seeds for the M5.
After seeing how they perform at the drag strip, the BMW i8 and M4 are now at Castle Combe circuit to see how they feel on the track. It's the modern hybrid versus the traditional sports coupe in this inter-brand rivalry. Check out the video to see which is better 'round a track.
It's a battle of tradition versus the new school, as Germany's Auto Bild stages a drag race between the BMW M4 and the i8. On paper, it looks to be a close race, but check out the video to see how it actually goes down.
Motorhead Magazine somehow finagled a complete shutdown of the Mazda Turnpike in Japan. What'd they do with it? Raced a bunch of cars, naturally. Watch every commuter's dream brought to life in this cool video.
A Motorweek Retro Review takes us back to 1986, when the 121-horsepower BMW 325e and 182-hp 635Csi represented the purity of the brand. It's those kinds of cars that helped make BMW what it is today, and that make enthusiasts bang on tables, upset that the brand isn't that anymore.