A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.

CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.

The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.
Show full PR text
AUDI AG: More than 1.5 million automobiles delivered to customers

- Milestone delivery today at the Audi Forum Ingolstadt
- CEO Stadler: "Expanding product range to 60 models"
- Sales chief Luca de Meo: "Setting our sights on the next target of two million deliveries by 2020"


Ingolstadt, December 16, 2013 – A special moment for the brand with the four rings: Today, the 1.5 millionth Audi since the beginning of the year was handed over to its owner at the Audi Forum Ingolstadt. This means that AUDI AG has achieved its sales target, set for 2015, two years earlier than planned. Rupert Stadler, Chairman of the Board of Management of AUDI AG, and sales chief Luca de Meo personally handed a customer from Germany the keys to the anniversary vehicle: an Audi A3 Sportback.

"Our whole team is making Audi history today: In 2005, we set ourselves a very ambitious goal, and since then have sparked an unparalleled brand and model initiative," said Rupert Stadler, Chairman of the Board of Management of AUDI AG. "We will continue to write this success story and expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious full-size category."

With over 1.5 million deliveries in 2013, AUDI AG will have doubled its global sales within a single decade. In 2003, Audi sold around 769,900 cars annually.

"Today, we are reaching our intermediate target significantly earlier than planned, despite extremely challenging conditions in many markets," says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. "We are now setting our sights on the next target and are in a strong position to achieve the two million mark by 2020."

The company recently achieved record figures for the 47th month in a row since January 2010. The brand's global sales currently exceed the previous record set in 2012 by 7.4 percent.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 55 Comments
      Rob
      • 1 Year Ago
      I expect 11 new models for Volkswagen too. With different grilles and tail lights. Badge engineering at it's best.
        TopGun
        • 1 Year Ago
        @Rob
        +1. It's funny that lots criticize GM for their brand blurred lines…but I see VW being even more mixed up. Audi offering both up and down market…and VW certainly priced at a premium vs. the competitors.
        c_lapap
        • 1 Year Ago
        @Rob
        Audi and VW don't share platforms much anymore, besides the new MQB
      Dennis
      • 1 Year Ago
      V W / Audi has had BIG ideas for this country for years. One problem that has followed most of their products for a long time has been reliability. I've had many friends over the years that have owned Audi's and the most common thing I hear is SOMETHING IS ALWAYS BREAKING. Until they can get up to Toyota / Lexus or Honda / Acura standards they will never be a big player in the US. People that pay big dollars for new cars today want something that they don't have to have in the shop all the time. Other than that, I like most of their products.
        Teleny411
        • 1 Year Ago
        @Dennis
        The common denominator is turbo/cvts. There's a reason why Toyota+ Honda have turbo lagged on mass market turbos. Reliability & durability suffers, warranty claims go up and more cost to the manufacturer.
        P Jones
        • 1 Year Ago
        @Dennis
        Since the mid-2000s, Audi's reliability ratings have improved. Current stats put Audi reliability higher than BMW and Merc.
          Teleny411
          • 1 Year Ago
          @P Jones
          Sadly, especially considering the bmw/Benz engineering excellence in the 80s & early 90s, that's not saying much.,,
          piggybox
          • 1 Year Ago
          @P Jones
          because CR said so? but JD Powers said otherwise: http://autos.jdpower.com/ratings/dependability-press-release.htm
        Dennis
        • 1 Year Ago
        @Dennis
        The vast majority of reliability problems the past decade plus with German cars and to a lesser extent American & Asian cars has been electrical. With an average of 20 plus small computers trying to deal with all the toys found on today's modern automobiles the complexity is 100 times what is was just 15 years ago.
      Max Forte
      • 1 Year Ago
      11 new models...VW/Seat/Skoda rebadged new models all the way.
      Rob
      • 1 Year Ago
      And North America gets: 1)The watered down A3 sedan 2) The Q3..a slightly more compact version of the compact Q5
        Xantia10000
        • 1 Year Ago
        @Rob
        How is A3 Sedan watered down? It's just a sedan bodystyle... plus it's available in many other markets, including Europe, Russia, China... Q3 is also available in many other markets.
      Eric
      • 1 Year Ago
      And like always, most won't make it to the US!
        Chip
        • 1 Year Ago
        @Eric
        Aw crap. What will we do without another Audi.
        Bernard
        • 1 Year Ago
        @Eric
        Are you sure that's bad news? Do we really need 11 new models? How many different ways can you cut the same sausage?
      thedriveatfive
      • 1 Year Ago
      I get the VW truck but audi, not so much
      Les Foster
      • 1 Year Ago
      If I remember correctly the last time I went to vw training, some audi notes were still on the board and there was something about an a9. I believe it was a coupe based off the a8. I wish vw and audi would both get serious about the us market though. We get half the products late and half not at all. Yet the want sales.
      Stridenttube
      • 1 Year Ago
      It sucks that BMW and Audi are racing towards the bottom like this. They're both trying to sell more than each other, it's like they don't know who they are. BMW used to be a luxury sports car and now they're making FWD cars to sell to the masses who don't care about performance. Audi is getting just as bad. Looks like Mercedes-Benz is the only one who seems to "get it" as they make cars that fit the brand image.
        D E S I G N
        • 1 Year Ago
        @Stridenttube
        You got it all wrong. Audi is the only brand that stayed true to it's design heritage. They are the only ones that didn't take a leap of faith and started designing ugly cars like bmw and mercedes has been doing thus far. And as far as I can tell, each one of these brands has a loyal customer brand that rarely stray. The beauty with Audi is that they are right on the mark with proper looking cars and features and prices, so new customers are flocking to their dealerships. Where as bmw and benz are trying so hard to change their image to constantly improve upon the previous ugly design they just came out with, and it shows. Look at the new vulgar face treatment they gave the c and s class. Just horrid, looks like someone is squeezing the life out of the car and headlights are popping out of their sockets. Also, mercedes has fwd 'car's', such as the hideous b class and useless 'dumb' (smart) car. These things should've stayed on the drawing board and tossed in the trash can. There are enough ugly things to look at in this world, cars should'nt be one of those things.
        richjski
        • 1 Year Ago
        @Stridenttube
        What? Look at the C230, it's an Accord, almost exactly! Not exactly fitting the brand image
        jonnybimmer
        • 1 Year Ago
        @Stridenttube
        "BMW used to be a luxury sports car and now they're making FWD cars to sell to the masses who don't care about performance." Why does everyone forget Audi has always been selling FWD luxury cars? Also, the 2nd get Acura TL was a huge success, and not only was it a FWD luxury sedan, but a luxury performance sedan at that with over 300 hp (still big numbers back then) and a 6 speed manual. Everyone is trying to sell more than each other, that's the nature of business. The moment you stop trying, you start failing. Also, as I mentioned in a different reply, Mercedes has been down market long before BMW and Audi. Before BMW sold the 1 Series and Audi sold the A2, MB was producing crappy little A140's. Then there's the fact that Mercedes produces trucks, buses and delivery vans. Not saying that Mercedes is worst than the other two, clearly they know how to successfully handle their brand image, but there's nothing that BMW and Audi are doing nowadays that MB hasn't done already.
        Rob
        • 1 Year Ago
        @Stridenttube
        MB is going downmarket also unfortunately
          jonnybimmer
          • 1 Year Ago
          @Rob
          Mercedes has been down market long before the other two considered it. Look up the A140.
      leo
      • 1 Year Ago
      so the Q9 is on the way? makes sense since the deal with Infiniti was Audi would get the single digit designation s of the Q... i still think infiniti made a bad decision giving audi the ok on the Q
      AutoVido
      • 1 Year Ago
      Why would they say this at an A3 sedan event?!
      John Blaze
      • 1 Year Ago
      Ok Audi... you need 11 new cars so here's my wish list: 1) R6: A sports car to replace the TT. It can compete against the Mustang GT but be slightly more expensive. A 2+2, AWD Quattro type vehicle. 400 hp N/A V8 should do. 2) RS8 3) RS4 4) RS3 5) RS2 6) Q6 (Something to challenge the RR Sport) 7) Q6 Diesel 8) A4 E Tron (320 mile range) 9) A6 E Tron (360 mile range) 10) A8 E Tron (380 mile range) 11) R8 E Tron (250 mile range) There you go. Send me my CEO check please.
        1STH
        • 1 Year Ago
        @John Blaze
        Sorry but Audi doesn't need to compete against the Mustang GT....and definitely not with the spec you're saying. LOL!!! hilarious how little some people know about automobiles....
          John Blaze
          • 1 Year Ago
          @1STH
          Why shouldn't Audi make a car that competes against the Mustang? It averages around 85,000 units/ year as well as the Camaro. Apparently it's an arena that Audi could put more focus into. But As well as the hp figure... you can't expect the Germans to put more than 400 hp into the vehicle without changing an arm and a leg. If you look at the mid 80's number's they actually lined up. There's no reason why Audi shouldn't bring back the Quattro and sell it for around $55,000. More than a Mustang but less than a Corvette. As far as the other cars, what's not to love? People down voted my comments but didn't add anything to the conversation.
        John Blaze
        • 1 Year Ago
        @John Blaze
        I would also add in a Q5 E Tron and an AllRoad E Tron as well. I'm sure that some people would prefer that set up over a sedan
      over9000
      • 1 Year Ago
      They should fix their reliability instead of churning out new models
        Teleny411
        • 1 Year Ago
        @over9000
        Cvts & turbo engines are less reliable than NA engined & conventional automatics.
          Max Forte
          • 1 Year Ago
          @Teleny411
          Mmmmh i don't think so...if you mean Multitronic by Audi yes, they are very unreliable but CVT's by Toyota/Lexus are the most reliable of the world...oh, what about the DSG disaster? And that's not even a cvt but a double clutch.
    • Load More Comments