2012 Toyota Camry
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  • 2012 Toyota Camry
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Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.

In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.

Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.

Analysts, and Toyota, cite better competitor products as well as the fact that the Camry is a year older than any of them to explain what's happening, but a year from now the three major competitors won't be as new either, and Toyota knows a thing or two about moving cars. Still, the Camry has been number one for 15 of the past 16 years, its only second-place blip coming in 2001, so it's way early to be talking about the fall of the champion. Stay tuned, and have a listen to Lentz's comments on the position and the fight ahead in the interview below.



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    • 1 Second Ago
  • 297 Comments
      Julius
      • 1 Year Ago
      "In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead "... wow - almost sounds like a page outta the domestic brands' playbook...
      Huge Dick!
      • 1 Year Ago
      Honda Accord is #1 in sales when you minus fleet.
      dashdzl
      • 1 Year Ago
      people still do like to arrive in style, and Camry isn't one of them
        mamaava
        • 1 Year Ago
        @dashdzl
        You've never had one then! The Avalon runs circles over any other style I've seen on the road! I'm ALWAYS getting comments on mine! Also, the Solara! Can't beat them!!
          Brandon
          • 1 Year Ago
          @mamaava
          LOL, a Solara! You just made my day with that one!
        twofourfive
        • 1 Year Ago
        @dashdzl
        lol, your taste is in your mouth.
      • 1 Year Ago
      [blocked]
      makasay
      • 1 Year Ago
      I have no issues with the Camry being boring, they always have been. My issue is that the Camry has always excelled in it's ride, interior quality (2001 and older) and low noise levels, and the newer ones don't do any of that. The new Accord is safer, better quality, rides better, and is quieter. It deserves all it's sales while the Camry does not.
      npier598
      • 1 Year Ago
      Here's a very good reason (among many others) not to buy a Camry: http://www.iihs.org/iihs/ratings/vehicle/v/toyota/camry#SmallOverlapFrontal1751 Ouch.
      Dfelix70
      • 1 Year Ago
      Without question, there are better cars in the segment. Accord is winning the true retail race. The Mazda6 deserves alot more attention from buyers. If I were in the market for a mid-size car, the Camry would easily be at the very bottom of my list.
        graphikzking
        • 1 Year Ago
        @Dfelix70
        Would be towards the bottom on mine as well - but I would absolutely drive it in order to compare everything against the segment leader. (in sales anyway). I'd look at Accord (never been a huge fan but the redesign this year is amazing), Mazda6, Altima and then close behind would be a Fusion. The only thing I would consider with the Camry is the hybrid. Fuelly shows 40mpg average which is quite nice. If you don't do much city driving, then I'd avoid the hybrid, but innercity drivers (anything above 50% city driving) I'd look at a Camry since it's almost 100% more fuel efficient in the city than non-hybrid cars.
      David
      • 1 Year Ago
      2014 impala will be number 1 soon!!!!!! Just blows the compition away hands down. Its about time Chevy got one right
        Roger
        • 1 Year Ago
        @David
        I love the Impala and it's light years ahead of the old generation one, but I don't ever see it being a sales leader because its starting price point is frankly too high. And it's a full-size which doesn't tend to sell as well anymore. Camrys, Fusions, Accords, Optimas, Sonatas - the heart of the midsize segment - all start lower and are an overall better value proposition, even with the much improved Impala on board now.
        bcrnbs2
        • 1 Year Ago
        @David
        chevy has never got one right... beside they still owe the tax payer billions that haa been wrote off .. checy should have to give ever american a car... but then you would still have nothign but junk
          joe
          • 1 Year Ago
          @bcrnbs2
          ohhh pound sand pal!!!
          rls498
          • 1 Year Ago
          @bcrnbs2
          Chevy Corvette................I rest my case.
      jshu96
      • 1 Year Ago
      Toyota would sell better if Toyota dealers weren't so arrogant, careless, and obnoxious.
        bcrnbs2
        • 1 Year Ago
        @jshu96
        maybe its not the dealers, maybe it your credit.... in todays world everone seems to think they can buy something and not pay for it.
          jshu96
          • 1 Year Ago
          @bcrnbs2
          Another dope making an assumption with no evidence. i pay cash for everything. Are you a Republican?
      myrna727
      • 1 Year Ago
      Also if you notice Toyota products have more recalls then any other manufacture, this must say something about their quality. And they really are boring cars
      IRVING
      • 1 Year Ago
      A few years ago the Mercury Grand Marquis was the dominant car for retirees in southern Fla., it was replaced by the Toyota Camry, now the car to beat is the Hyundai Sonata.
      AGGIEBABA
      • 1 Year Ago
      Last I checked, the Camry is a mid-size vehicle. My 2009 Corolla is almost as large as the 2013 Camry.
        normc32
        • 1 Year Ago
        @AGGIEBABA
        Now you know why Colla's "ledgendary fuel economy" of 34 mpg highway is the worst in the segment, to supress sales and keep Camry sales inflated. Now that the competition has passed the old Camry and the new Corolla is out..buh-bye Camry.
          bercola
          • 1 Year Ago
          @normc32
          I get 34 mpg highway on my Lexus ES-350
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