Toyota opted for inspirational in its 2015 Super Bowl ad, pairing paralympian Amy Purdy and boxing legend Muhammad Ali with its 2015 Camry sedan.
Toyota Camry Videos
Sometimes, looks can be deceiving. This is certainly one of those times, as Toyota successfully trolled the entirety of the media corps at the 2014 SEMA Show by rolling an innocent-looking Camry onto the floor... only to lift literally the entirety of its body to reveal an 850-horsepower, tube-framed dragster. Well, we have been asking for a more driver-oriented Toyota.
Toyota has six vehicles that it's bringing to the Specialty Equipment Market Association (SEMA) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports.
Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact,
Not surprisingly, the 50-millionth Toyota product sold in the US was a Camry, but Toyota had a big surprise in store for Michael Dee, the buyer of said milestone vehicle. Toyota group vice president Bill Fay showed up at Dee's house to not only personally thank him for the purchase, but also completely paid off that brand new Camry, presenting the owner with a clear title.
The start of the 2013 NASCAR Sprint Cup season is just six weeks away, and the contenders are beginning to get dressed up for the battle. Joe Gibbs Racing TV shows how that's done with a time-lapse video of Kyle Busch's No. 18 Toyota Camry getting its bright, tailored suit of logos headed by sponsor M&Ms.
Crash tests continue to get ever tougher, and the new "small overlap" test from the Insurance Institute For Highway Safety is giving engineers fits. The new procedure, launched in August, subjects just 25 percent of a vehicle's front end to an impact at 40 miles per hour, and it's proven to be a lot tougher to ace than the institute's old 40-percent overlap test, which is also still in use. The test is designed to simulate impact with a pole, tree or an offset other vehicle – all common cr
When Toyota CEO Akio Toyoda wanted to give his company's 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver's seat for a spin around Daytona International Speedway.
You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We're finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry, and we think it's amusing enough to be worthy of The Big Game.
A sleeper is any vehicle that appears to be slow, but is hiding an evil secret in its engine bay. Sleepers are scintillating machines that prove time and skill (and money) can turn a garden variety family sedan or station wagon into a street rocket ready to tackle those with far more cash to burn.
As a genre, automotive journalists have seen (and done) some pretty stupid things done in some pretty stupid cars. Collectively, we've been airborne in more vehicles than are worth counting, roasted enough tires to make Al Gore weep, and generally made asses of ourselves on closed-course manufacturer track days. It's a tough job, but someone has to do it.
Toyota has finally pulled the wraps off its all-new 2012 Camry, and the marketing machine is now in full swing. The automaker is hitting the virtual airwaves with a trio of commercials highlighting its newest midsize sedan, as well as Toyota's love for NASCAR. Kyle Busch helps out with some smoky burnouts, high-speed driving and general information about the Camry Hybrid, and yes, that does seem a bit incongruous.