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Volvo Trucks has been producing some of the most interesting and thrilling commercials around as of late, and this new one involves a live hamster. While you may wonder how could a hamster and a dump truck could be exciting, just know this ain't a Kia Soul commercial: the Swedish truck company enlists the help of a hamster named Charlie to steer an FMX construction truck up a winding road in Ourence, Spain. From the bottom of a quarry. We are not kidding you.

All we ask is that you watch the commercial below to see how it all goes down. If you like what you see, you can then check out a bonus 'behind the scenes' video and press release for details about how Volvo Trucks prepared for the stunt.
Volvo Trucks - The Hamster Stunt




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'THE HAMSTER STUNT': CHARLIE THE HAMSTER STARS AS TRUCK DRIVER IN NEW VIDEO FROM VOLVO TRUCKS

"I know it's hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing" says Lars Terling, Vice President Marketing Communications, Volvo Trucks.

Exactly a year after launching viral film 'The Ballerina Stunt', Volvo Trucks is back with a series of new stunts. Last week Volvo Trucks released teaser-video 'The Hook', which has already claimed over 2 million views on YouTube. Today premiers the next daring film: 'The Hamster Stunt'.

The film features Charlie, a tiny hamster, steering a Volvo FMX construction truck up and out of a hazardous quarry – demonstrating how easy it is to manoeuvre the 15-tonne construction truck.

"We were highly sceptical to begin with, but at the same time we could see it was a fun way to show how easy it is to steer with Volvo Dynamic Steering" says Lars Terling.

Charlie was chosen in a careful casting procedure and had undergone several weeks of training prior to the test. The supporting role is played by precision driver Seon Rogers, who has his feet on the pedals and a carrot to keep Charlie from driving them over the edge.

"It was a big challenge. The driver had to hold the carrot in just the right way so he could lead the hamster. If he held it too high or too low Charlie would lose interest," explains animal trainer Grace Dickinson

The film was shot in a closed-off quarry at Los Tres Cunados, Spain, and was directed by Jamie Rafn, known for his one-take spot 'Walk'. #TheHamsterStunt is part of a live-test strategy to dramatise the technical innovations of Volvo Trucks.

"More films are on the way this autumn that show our trucks undergoing tests in conditions that are unusual, to say the least," reveals Claes Nilsson, President of Volvo Trucks.

See the film 'The Hamster Stunt': http://www.youtube.com/watch?v=7N87uxyDQT0

See the film 'The Hook': http://www.youtube.com/watch?v=Jf_wKkV5dwQ

See the film 'The Ballerina Stunt': http://www.youtube.com/watch?v=1zXwOoeGzys

Follow 'The Hamster Stunt' on Twitter: #TheHamsterStunt and @VolvoTrucks


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    • 1 Second Ago
  • 18 Comments
      stecki3d
      • 1 Year Ago
      awww, the least they could do is give the hamster the carrot at the end... is there an airbag in that btw?
        Dayv
        • 1 Year Ago
        @stecki3d
        Yeah, filming that video without a shot at the end of the hamster chowing down on carrot is a mistake. It leaves the viewer hanging a little.
      d.hollywood
      • 1 Year Ago
      Considering the predictable path these trucks take on a daily basis...one might look for these vehicles to be fully automated at some point in the near future.(barring a union rules intervention ) Even the hamster would be out of work.
      canuckcharlie
      • 1 Year Ago
      conclusion: the steering effort on that truck must be really light
      Andrew Berardinelli
      • 1 Year Ago
      As much as I hate this type of steering in small vehicles, it is absolutely so much more convenient in large commercial vehicles (from vans to dump trucks and bigger). It is exhausting to have to turn a heavy vehicle wheel all day.
      • 1 Year Ago
      [blocked]
      marv.shocker
      • 1 Year Ago
      Well, there you go. There's hope for all of us.
      TIMMAH!
      • 1 Year Ago
      Our steering is so light that our trucks have absolutely no road feel or feedback. I dunno, is that a good thing?
        jonnybimmer
        • 1 Year Ago
        @TIMMAH!
        These are not sports cars, these are commercial trucks. Considering how much more turning is involved than a regular car (especially with those switchbacks, all day long) the last thing they need is for the steering to be any heavier than it needs to be. In the end, for these drivers: ease of turning > road feel.
        ufgrat
        • 1 Year Ago
        @TIMMAH!
        Ask the guy who spends all day driving up and down that winding road in the quarry. I expect he'll say, roughly translated, "@%&*@#%^ YES!!!"
        Bernard
        • 1 Year Ago
        @TIMMAH!
        Road feel sucks anyway on high profile tires like the kind they put on those trucks. He's not going for a speed record so it's not that important so long as he can see where he is going he doesn't need to also "feel" it to get there.
        miketim1
        • 1 Year Ago
        @TIMMAH!
        umm you dont need road feel to drive anything use your damn eyes this isnt a sport car gtfo
      NEISJO
      • 1 Year Ago
      The clarity of Volvo's message is a failure. Is it appropriate to boil someone's job down to a rodent? "Sorry, I have to fire you (driver) now because I just need a hand to move a carrot in front of a rodent." Volvo, you failed in your ability to communicate technology without out your end user in mind. I cannot buy a fleet of Volvos for my team right now. Sensitivity to drivers, unions, teamsters, and... Maybe an alignment with reality is necessary.
      Egon
      • 1 Year Ago
      Nice drama in the middle there with the falling boulder. Guess he should have checked his mirrors. Stupid hamster...
      jimmy
      • 1 Year Ago
      I thought the hamsters contract obligated them to work for KIA only?
      rstonnerdd
      • 1 Year Ago
      A man, a huge mining truck and his hamster. WTF??
      Jarda
      • 1 Year Ago
      unless cruise-control was On it's lame but i love the quarry, must be amazing in hot summer... it is probably not open to public but one can dream
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