We'd like to think that most executives stand behind their products, especially cars and trucks where people's lives are on the line. But Claes Nilsson has taken the principle one step further.

In this brief video clip, the president of Volvo Trucks doesn't just stand idly by and watch the new Volvo FMX being put to the test. He stands on top of it as it is suspended from a crane at the port of Gothenburg, Sweden. It's a sight to see, and aptly illustrates the point that Volvo trucks are built to withstand more than their design brief. See the one-take stunt for yourself in the video below, and be sure to watch the new "making of" video as well.




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    • 1 Second Ago
  • 11 Comments
      j2
      • 1 Year Ago
      Volvo trucks should make a pickup concept and see How the public reacts. I'd personally love driving a Volvo pickup, but I'm aware I'm a minority.
      ONURT
      • 1 Year Ago
      Volvo - safety first, commercial second
      BipDBo
      • 1 Year Ago
      Should I be impressed?
        Jim R
        • 1 Year Ago
        @BipDBo
        I would be. You'd never get my ass up there. I'm scared of heights.
        graphikzking
        • 1 Year Ago
        @BipDBo
        I like the President getting involved with what their products are known for. I'd love to see a Ford President Jumping a Raptor over a huge gorge, or driving a Mustang at 9/10ths around a track. It would showcase the abilities and strengths of the products all while showing that the President actually knows what makes the company profitable and preferred. I'm tired of watching families hop into their car and drive to the market - yeah that is real world, but most people don't buy cars because of real world. (If they did we would be driving mostly diesel, hybrid or smaller cars - not thes huge SUV's) Grab their attention for once! Show off the benefits of the car! :)
          graphikzking
          • 1 Year Ago
          @graphikzking
          Actually, seeing Shaq in a Buick is pointless to me as well. I hate that we pay multi-millionaires some stupid sums of money for commercials. How many people really run out and buy a Buick because they saw Tiger Woods or Shaq in one? I'm sure the President of Volvo didn't pay himself 10 million "extra" for this commercial and it probably opened more eyes.
        Tom
        • 1 Year Ago
        @BipDBo
        Hello Mr. Negative Nancy. Do you ever have anything good to say?
          BipDBo
          • 1 Year Ago
          @Tom
          Most of my comments are fairly positive.
      Edsel
      • 1 Year Ago
      At 1:12, is that a colossal yacht across the harbor on the second video, "Behind the Scenes"?
        ThatsHowIRoll
        • 1 Year Ago
        @Edsel
        Edsel, that's probably a Stena Line ferry. At least that's what's usually docked there. It's a big RORO (roll-on roll-off) ferry that runs to Denmark. Though it looks different from the ones I usually see there - maybe it's just that I'm not used to seeing it from this angle. It is definitely a big ship!
      marv.shocker
      • 1 Year Ago
      Cool commercial. I like how the lawyers force them to state the obvious at the end of the clip...