It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.

Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.








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    • 1 Second Ago
  • 15 Comments
      Technoir
      • 1 Year Ago
      Looking awfully old. Time for an update.
      imoore
      • 1 Year Ago
      If you need a Tacoma to help stand up to your girlfriend, then your life really sucks.
      NamorF-Pro
      • 1 Year Ago
      Yeah cheesy and about as enthusiastic as their designs lately.
      MAX
      • 1 Year Ago
      But can it beat a Ram Pentastar in gas mileage? The EPA says it can't.
        ssbjohn
        • 1 Year Ago
        @MAX
        will the ram get 130,000 miles on a 2003 and still run as good as new -- my sons truck
          Basil Exposition
          • 1 Year Ago
          @ssbjohn
          "will the ram get 130,000 miles on a 2003 and still run as good as new" Typical Toyota buyer. Doesn't realize that almost any vehicle these days can do this. This is not a particularly impressive achievement, not is it something unique to Toyota. In fact, I would be very surprised and disappointed if any new vehicle I bought did not do ths. Go see what else is out there. Go ahead, it's ok...
      mylexicon
      • 1 Year Ago
      Nope
      RedEmblem
      • 1 Year Ago
      So the Tacoma beat the Grim Reaper... this must be some sort of euphemism. Any other cars that are this old would've been killed off years ago.
      Matt Quinn
      • 1 Year Ago
      Wow... worst advertisements ever... and that's from a Tacoma Owner
      dat
      • 1 Year Ago
      my favorite ad is the World of Warcraft. http://www.youtube.com/watch?v=u15HmEMp2Qc
      SquareFour
      • 1 Year Ago
      Those who haven't seen (or even heard of) The Seventh Seal won't get the reaper one, but it was nicely done. Even thought it was a well thought out commercial, the marketers screwed up there as the bulk of the population won't understand the reference. Gotta play to the masses. I thought the window rolling down so the dove could fly out in the magician ad was a trick touch as well. I also dug the puzzled and annoyed look on the girls face in "the mime." I'm sure we all wear that very same expression when confronted with a mime.
        wilkegm
        • 1 Year Ago
        @SquareFour
        I think targeted marketing is effective- play the commercial during movies or on networks that a likely to appeal to those who have seen the Seventh Seal.
          SquareFour
          • 1 Year Ago
          @wilkegm
          Except that most truck buyers aren't into Bergman films.
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