Toyota has six vehicles that it's bringing to the Specialty Equipment Market Association (SEMA) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports.
Toyota Tacoma Videos
It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
The crew at PickupTrucks.com has been busy lately. In addition to wrapping up its global pickup shootout in Australia, the site also took the time to pit four factory off-road kings against each other. After extending invitations to every manufacturer to send out their most capable pickup, the Nissan Frontier PRO-4X, Toyota Tacoma Baja, Ram Power Wagon and Ford F-150 SVT Raptor all showed up to play. General Motors, meanwhile, declined to join the party.
In the second part of its coverage of the LeMay Museum in Tacoma, Washington (part one is here), we get even more visual representation of why it bills itself as "America's Museum." There are few places where you can wander through a single collection and see the vintage Rolls-Royce pictured sharing floor space with a Ferrari 308 GTB, an original Mini, a Mercedes-Benz SLS AMG Roadster and a Ducati.
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