It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Toyota Tacoma Videos
The crew at PickupTrucks.com has been busy lately. In addition to wrapping up its global pickup shootout in Australia, the site also took the time to pit four factory off-road kings against each other. After extending invitations to every manufacturer to send out their most capable pickup, the Nissan Frontier PRO-4X, Toyota Tacoma Baja, Ram Power Wagon and Ford F-150 SVT Raptor all showed up to play. General Motors, meanwhile, declined to join the party.
In the second part of its coverage of the LeMay Museum in Tacoma, Washington (part one is here), we get even more visual representation of why it bills itself as "America's Museum." There are few places where you can wander through a single collection and see the vintage Rolls-Royce pictured sharing floor space with a Ferrari 308 GTB, an original Mini, a Mercedes-Benz SLS AMG Roadster and a Ducati.
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