BMW will be showing a production version of its new i8 plug-in hybrid supercar at the upcoming Frankfurt Motor Show, and while we're quite excited about seeing the company's second i product in the flesh. According to a new report from Automotive News Europe, BMW is expecting its largest markets to be the United States, United Kingdom and Germany. Notable for its absence in that list is everybody's favorite mega-market, China.

Automobilwoche, a German-language publication of Automotive News Europe, spoke with the i8's product manager, Hendrik Wenders, who declared, "The US will be by far the largest sales market for the i8." Wenders stops short of actual mentioning what percentage of i8 sales will be in the US, but does mention that it should arrive in showrooms around the world in about nine months. The simultaneous rollout will occur in 50 different countries.

Check back for our full coverage of the i8's debut at the 2013 Frankfurt Motor Show. If you just can't wait until September, then check out our first drive of the i8 Prototype.


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  • 60 Comments
      Steve
      • 1 Year Ago
      more like Southern California will be the biggest i8 market. I would still pick an electric Tesla, Cadillac, or Mercedes (if were offered).
      jj360
      • 1 Year Ago
      IMHO it's fantastic car companies are pushing the envelope with design and technology. The i8 and Volkswagen XL1 are some of the most exciting cars on the horizon.
      purrpullberra
      • 1 Year Ago
      I agree that BMW were both brave and right to make his huge bet on the i subbrand and especially the CFRP monocell LifeDrive set-up. The choices in materials was key, sourcing the carbon fiber and building the life cell in hydropower-rich Pacific NW, and also aluminum for attaching the drive cell to it have proven to be prudent forward looking decisions. I'm not sold on the looks yet, but I haven't really seen it yet so no loss. I'm not in love with the front right now but again it isn't supposed to look that good right now. I like the interesting swoops and buttresses. It is quite a car! I think its an admirable car but it doesn't excite me the way the Porsche918 does or even the ModelS (surprise). I've never been a BMW fan, or hater, but I am more inclined to want the i3. I suspect that's mostly due to having considered buying an i3 several times and wanting it. I suppose I'd be happy with either if I had one. BMW is in the vanguard of the sustainable transport future with Nissan, GM and maybe VW group too but all are at least a step behind Tesla. I think the i cars are very well done. BMW should be proud and Tesla should not be arrogant regarding them.
      • 1 Year Ago
      [blocked]
      Joeviocoe
      • 1 Year Ago
      This car is more like a competitor for the Roadster. Price, seating (almost), etc. So BMW is 6 years behind Tesla. Although they should sell a lot more than 2,400 since it has a range extender.
        Joe Liebig
        • 1 Year Ago
        @Joeviocoe
        In reality, Tesla is 10 years behind. That his how long it will take them to come up with a carbon chassis for leight-weight car with a refined drive. In fact, hybrids make a lot more sense for supercars, as the Tesla Roadster even ran out of power doing a few laps on the top gear track.
          Timothy Tibbetts
          • 1 Year Ago
          @Joe Liebig
          Once you quote Top Gear as your source, all credibility is gone. Top Gear is entertainment most of the time and have repeatedly been caught staging what you see. Over 200 patents on the Tesla and they are 10 years behind? I don't think so.
          Baby Boy
          • 1 Year Ago
          @Joe Liebig
          Top Gear is about as real as reality television.......Tune into PBS and catch Motorweek.
          Avinash Machado
          • 1 Year Ago
          @Joe Liebig
          Are you joking?
          methos1999
          • 1 Year Ago
          @Joe Liebig
          Wow, just wow. So do you also believe all the stuff they say about The Stig is true too?
        Joeviocoe
        • 1 Year Ago
        @Joeviocoe
        Really, BMW will need an All-Electric i7 to compete with the Model S directly.... and an All-Electric i5 should compete with Gen-3 perhaps.
      pag@optusnet.com.au
      • 1 Year Ago
      It's a bit sad that every-time a new vehicle is announced, there is a parrot-like chorus from the same people who compare it irrelevantly, and always unfavorably, to a Tesla product. These people are as irritating those who habitually denigrate every cars styling, because they can't think of any more relevant criticism. The BMW i8, is not an EV ! It's not designed to be an EV, it6 not aimed at EV buyers. It is what it is, a PI-Hybrid. It's buyers will be those folk who want to by a GT type sports BMW, in preference to Porsche, Audi, etc. The i8 features exciting construction material technology, along with good looks and hybrid technology. It's a welcome addition to the growing use of EV technology in mainstream manufacture. I like the Tesla model S, ( and who doesn't admire the achievements of Elon Musk ) , but for some fans, Tesla seems to have become a new religion, by which all others must be measured and found wanting !
        Joeviocoe
        • 1 Year Ago
        @pag@optusnet.com.au
        Sorry Marco. You're an Aussie?
          Marco Polo
          • 1 Year Ago
          @Joeviocoe
          @ Joeviocoe Well, although I was born in the UK, and still have property, business, and family in the UK, my mother was Australian and spent a large part of my childhood (when not at boarding school ) in Australia. I served in the Australian Army and have always considered myself more Australian than a citizen of the UK. (although, I hold both citizenships). I would never have returned to the UK, except on the death of my father, the UK tax authorities presented my with a bill about the size of the national debt of a small country, (inheritance tax doesn't exist in Australia) and my late fathers estate was conspicuous only for the size of incredibly complex debt he had accumulated! Unfortunately, I also inherited the responsibility for my younger brother who was only 14 at that time, and he clearly loved our ancestral property. As a result, I left the simple happy life of an Australian Army lawyer, and returned the the UK to assume family and financial responsibilities, I never wanted. Although life in the UK has, over the years, improved economically (largely due to the Thatcher revolution), I still find aspects depressing in contrast to the unbridled optimism of Australia. Joe, I consider Hybrids, PHEV's EREV's and EV's as all employing EV technology. My concern is that trying to continually compare vehicles built for a totally purpose with Tesla is only pointless. Nor is it 'hearsay' to recognize the shortcomings of the Model S, and the attraction of other vehicles. In the UK I find all my transport needs are more than satisfied by my LEVRR. But, in Australia, the LEVRR would prove impractical because of the vast distances, and terrain. I believe each vehicle has it's own market, and can only be judged by how well it satisfies the dynamics of that market, not some ideological standard.
        Ak74
        • 1 Year Ago
        @pag@optusnet.com.au
        Because they think it's an electric car when it's a hybrid. The difference is that one can survive just on gas the other one is gonna be on the towing truck.
        Joeviocoe
        • 1 Year Ago
        @pag@optusnet.com.au
        1) The reason why it's compared to Tesla, is because Autoblog syndicates this article on Autoblog Green. 2) I don't know what they call this in Australia... but in the U.S.... this is a PHEV A Plug-in Hybrid ELECTRIC Vehicle. Yes, it is a "type" of EV!
        Spec
        • 1 Year Ago
        @pag@optusnet.com.au
        We get it is a PHEV. But do people want a 20 mile AER PHEV sports car? I guess we'll find out.
      vegasstyleguy
      • 1 Year Ago
      of course it will be those people who now on Toyota Prius need something elseand they are exactly the people that really want BWW but didn't want to appear to be non trendy to their bay area neighbors. this will be huge in California. it will be interesting to see the dust up between this and the new Cadillac I have a feeling the Cadillac might just win this one.
      • 1 Year Ago
      [blocked]
      Al Terego
      • 1 Year Ago
      Pretty boring looking for a mid-engine exotic. I hope the tech makes up for it.
      paulwesterberg
      • 1 Year Ago
      I predict that the ELR will sell more units.
      Rich
      • 1 Year Ago
      "Where are the most idiots?" - thats where we sell the most... sad but true.
        EZEE
        • 1 Year Ago
        @Rich
        Yes, because buying a vehicle that runs on electric with a range extending motor makes a person an idiot. In your eyes. What's the nickname for 'rich' or 'Richard' again? Oh yea. I think that applies here.
      Ak74
      • 1 Year Ago
      The future is almost here.
        Rich
        • 1 Year Ago
        @Ak74
        Toast is made from bread... water is wet...
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