Are you sad you missed out on the limited-edition Fiat 500 by Gucci the first time around? Well, fear not. You, too, can once again channel your inner Jennifer Lopez and pick up one of the co-branded little hatches starting this spring – but just like last time, Fiat will only be offering the Gucci 500s for a limited time.

Fiat will offer Gucci versions of both the hardtop 500 and cloth-top 500C, priced from $23,750 and $27,750, respectively, not including *$800 for destination. That's a pretty big price jump over the $18,500 500 Lounge hardtop – you could get the higher-output Turbo or Abarth models for the same or even less cash – but seeing as how Fiat had no trouble moving any of the Gucci-branded 500s last time they came to town, we're sure these will still fly off dealer lots.

And it's not like you don't get some fancy content for that coin. There's a new interior environment that either can be done up in all black, or a black/white contrast, to match the exterior color choices of, well, black or white. There are high-quality leathers used throughout the cabin, as well as satin chrome accents. Outside, the signature Gucci green/red/green stripe runs along the beltline on hardtop models, and along the cloth top on the 500C. Gucci badging is found on the door frames, accented with chrome mirrors and door handles. And of course, there are unique 15-inch aluminum wheels with the interlocking "GG" design on the center caps.

Scroll down for all the details in Fiat's press release.
Show full PR text
Successful Fiat 500 by Gucci Edition Returns to America

- Successful Fiat 500 and 500c (Cabrio) by Gucci Edition back by customer demand
- Gucci Edition models available for a limited time in North America
- Arriving to FIAT studios in June with a starting price of $23,750


June 11, 2013 , Auburn Hills, Mich. - The Fiat 500 and 500c by Gucci Edition, the perfect combination of Italian craftsmanship and style in a small car, brings two of Italy's most respected brands together for an encore. The new limited-edition 2013 Fiat 500 and 500c Gucci Edition models will return to America with a new discrete appearance inside and out while continuing to meet the popularity and market demand of the previous edition.

"It doesn't get better than this: two brands like Gucci and FIAT collaborating on an encore of the fastest-selling Fiat 500 that we ever had in our U.S. portfolio," said Jason Stoicevich, Head of FIAT Brand North America - Chrysler Group LLC. "The success of the Fiat 500 by Gucci demonstrates that there is a clientele in America that appreciates and demands high-quality small cars loaded with the craftsmanship, technology and the style that only the Italians can offer. Almost all of the vehicles of this new edition have been spoken for by our studios, and they can't wait to start selling them again."

2013 Fiat 500 and 500c by Gucci Edition

For 2013, the Fiat 500 and 500c by Gucci Edition models now offer a new Nero (black) monotone interior environment that complements Gucci Nero or contrasts Gucci Bianco (white) eye-catching glossy pearl-glass exterior paint and Gloss Nero lighting bezels. The new Nero interior space is stylish yet functional, down to every last detail: chic embroidery, exclusive materials, bright (with Gucci Nero) and satin (with Gucci Bianco) chrome accents, the velvety varnish on the instrument panel and seats wrapped in Poltrona Frau leather with signature "Guccissima" print. Premium Nero leather accents are also found on the interior door panels and on the hand-stitched leather-wrapped steering wheel.

For customers who prefer a two-tone environment, the 2013 Fiat 500 and 500c by Gucci Edition models reintroduce the original two interior color schemes. Tied to the Gucci Nero exterior color is an interior detailed with Bianco/Nero seating and accents, while the Gucci Bianco exterior color features the reciprocal Nero/Bianco theme.

The 2013 Fiat 500 and 500c by Gucci Edition models feature several exclusive design elements that highlight the Cinquecento's iconic style. A signature Gucci Verde/Rosso/Verde (green/red/green) web stripe runs along the entire bodyside perimeter on the Fiat 500 by Gucci, or across the length of the power-retractable cloth top on the Fiat 500c by Gucci model. Chrome cursive "Gucci" signatures complete the door frames and hatchback, complementing the bright (Gucci Nero) or satin (Gucci Bianco) chrome-accented exterior mirrors, door handles and hood spear. Adding to the vehicle's sculpted fenders are uniquely designed, retro-inspired 15-inch aluminum wheels color-keyed to the Gucci Nero or Gucci Bianco exterior paint. For even more sophistication, the wheel design includes center caps with interlocking "GG" hubcaps and brake pads lacquered in signature Gucci Verde (green).

The 2013 Fiat 500 by Gucci Edition has a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $23,750, while the 2013 Fiat 500c by Gucci Edition model starts at $27,750 (both models do not include $800 destination). The new Gucci Edition models arrive in spring of 2013 and will be offered for a limited time only.


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    • 1 Second Ago
  • 61 Comments
      Teleny411
      • 1 Year Ago
      A lot of women will like this version. It's a cute, stylish city car.
      NissanGTR
      • 1 Year Ago
      The non abarth turbo 500 is the best buy of the range. Base interior package yet you get abarth handling and a slight detune from the turbo engine. I bet its an ecu tune intake and exhaust that changed the power.
        EvilTollMan
        • 1 Year Ago
        @NissanGTR
        Probably just lower boost, I bet the mechanical bits are all the same as the abarth engine.
      Albisylk
      • 1 Year Ago
      I can't wait for the knock-off versions to start showing up in Chinatown...
      Farmboy
      • 1 Year Ago
      Other than the chrome mirrors and price jump, it's not bad. The stripes along the belt line being optional is nice. But I do like that white or black paint with the headlights. Those look good. But I'm not really Gucci material myself, haha.
      Kevin Lopez  ;-)
      • 2 Months Ago

      This baby just rocks! 

      knightrider_6
      • 1 Year Ago
      Seeing this garbage had confirmed this - Europeans automakers suck at making cars - whether it's engineering, styling or utility. Their cars rank at the bottom. They only thing they are good at is selling their overpriced turds to morons. This this exact car had a Toyota logo on it, the same morons wouldn't even touch it.
      knightrider_6
      • 1 Year Ago
      I can't decide which one is ugliest - Fiat 500, 2014 Jeep Cherokee or Pontiac Aztek
        gtv4rudy
        • 1 Year Ago
        @knightrider_6
        Stop pretending you know something about cars knightrider_6 because you don't. You are a troll and nothing but.
          knightrider_6
          • 1 Year Ago
          @gtv4rudy
          So you are the car expert! That why you bought this ugly turd? LOL
        FIDTRO
        • 1 Year Ago
        @knightrider_6
        Hyundai Velosturd.
        • 1 Year Ago
        @knightrider_6
        [blocked]
      FIDTRO
      • 1 Year Ago
      Probably still a better car than any of the Korean garbage that's sold here.
        NissanGTR
        • 1 Year Ago
        @FIDTRO
        It is. Ive driven both the base model and the abarth.
          FIDTRO
          • 1 Year Ago
          @NissanGTR
          No surprise. Hyundai and Kia offer you standard tech but its the quality that's lacking. Then again Korean cars are made for people who can't afford cars, like that report AB posted said. The leather looks worn at 10,000 miles, the black paint rubs off the steering wheel, there are more rattles than you can count, but hey, at least you have Bluetooth!
        knightrider_6
        • 1 Year Ago
        @FIDTRO
        at least it doesn't catch fire like the German trash cans https://www.youtube.com/watch?v=cp6yM6M7ips
          FIDTRO
          • 1 Year Ago
          @knightrider_6
          U mad, bro?
          FIDTRO
          • 1 Year Ago
          @knightrider_6
          You can't even afford a Hyundai or Kia?
      knightrider_6
      • 1 Year Ago
      That's a cool idea. McDonalds should make a Gucci McChicken sandwich
        knightrider_6
        • 1 Year Ago
        @knightrider_6
        It will be same as regular McChicken sandwich but the wrapper will have three stripes on it and will cost five bucks
      dave1marine
      • 1 Year Ago
      That thing is enough to make you stick pins in your eyes rather than look at it. Then they have the NERVE to clip you thousands extra because of "Gucci"? Some have more money than brains.
      Puck
      • 1 Year Ago
      I can't afford cheap things.
      Rochester
      • 1 Year Ago
      The 500 takes a really good picture, as a cute car that makes you smile. But all that goes away the moment you see it in person, or actually sit in this thing. The psychology of this car aren't automotive values... it's something else entirely. I just don't get it. The VW Bug also takes a great picture, as another cute car. And yet there's something worthy about the VW that this French Import completely lacks.
        tump
        • 1 Year Ago
        @Rochester
        French import? It's an Italian car that's assembled in Mexico (for this hemisphere.)
        • 1 Year Ago
        @Rochester
        [blocked]
          Rochester
          • 1 Year Ago
          >>> You disqualified your entire comment with the final sentence. Haha, wow. Can't believe I did that. LOL@me today.
        icemilkcoffee
        • 1 Year Ago
        @Rochester
        It depends to a huge extent which version of the car you sit in. The base model has a rather spartan interior, and is fairly uncomfortable with little thigh support. The more expensive trims give you leather wrapped sports seats and nicer looking interior overall (although the somewhat toy-like switch gear remains). It is a vastly better experience.
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