The editorial director of EVO, Harry Metcalfe, was at the Lamborghini anniversary gala that saw the launch of the Egoista concept car, and tweeted this bit of news on the Urus: "Lamborghini confirms Urus SUV for 2017 production at tonight's #Lambo50 gala dinner." The Urus, you'll remember, was the concept SUV revealed at the Beijing Motor Show last year and branded "the first Lamborghini for everyday use" by company CEO Stephan Winkelmann. But that would only be if it were produced, and as of December last year it still hadn't been given the green light – even though development had continued.

This year, though, a couple of things have happened to convince some that it's probably on its way. There were patents filed in China in February, and in March Audi CEO Rupert Stadler told Autocar "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017." And since Audi is the official owner of Lamborghini, one would think the CEO knows what he's talking about when he says Lamborghini "has" to do something.

It's predicted that the showroom version will appear in 2016 as a 2017 model, accounting for the time it will take to develop and Stadler's 'production cycle' comment, referring to a slot in the refresh timetable for the Audi Q7, Porsche Cayenne and Volkswagen Touareg with which the Urus will share its MQB platform. A report in Car and Driver says the Sant' Agata company will also be looking for the Urus to bolster its sales in China and its coffers in Italy, and cost between $150,000 and $200,000.


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  • 45 Comments
      TrueDat
      • 1 Year Ago
      the world is changing, get over it.. there is a huge demand for $100,000 SUV's, Lamborghini would be foolish not to jump in. from a business standpoint, there is tons of money to be made. as long as it looks and feels like Lamborghini, then I don't see what the problem is.
      matt_shift
      • 1 Year Ago
      Cue Darth Vader "NOOOOOOOOOOOOOOOOO"
      d.hollywood
      • 1 Year Ago
      Don't do it.
      Teleny411
      • 1 Year Ago
      This is one trend I just don't understand. What on earth good is a blazing fast SUV that can't haul anything or tow? To top it off: who pays 100k for a truck? These vehicles are beyond useless. But I suppose Justine Bieber and Chris Brown and that sort will buy them.
      Love Great Danes
      • 1 Year Ago
      This just dilutes Lamborghini\'s name.
      mikecalabrese
      • 1 Year Ago
      Reminds me of a Land Rover Evoq. Thumbs down.
      purrpullberra
      • 1 Year Ago
      I really love this car! Think about it this way: this could easily be seen as the most outrageous Lambo (by far) IF they make it the real Lambo SUV. If it shrieks and bucks and lays down rubber, takes curves on-track flat, stands up to do some off-roading AND has the wild, luxurious interior they are getting quite good at producing it will be a unique vehicle even if it does seem to have a lot in common with others in its rare class. It can't just be a badge engineered money grab if it's going to impress. It can't suck or it'll leave Lambo's reputation ruined. If they HAVE to do it then they should do it right even if it becomes the most expensive SUV. In fact that could help its cache. A shrieking, off-roading Maybach on stilts! The increased ride height is so desirable they just can't ignore the market anymore and whatever level of execution they are able to pull off the car will sell well. The question will be do they build a real Lambo, something absolutely wild? It can't be lame in any way. Will this enrich the Lambo mystique? If done right, HELL YES!!
      Gernn Blanston
      • 1 Year Ago
      Yay. Now every doosher in a blinged-out Range Rover has something to aspire to. I used to have your cars on my bedroom wall, Lamborghini. My wall! What 12 year-old daydreams of 4-door practicality?
      Bernard
      • 1 Year Ago
      It better run circles around a Cayenne Turbo. The day I see a family car smoke a Lambo will be the day I lose faith in humanity. Well, except for the LM. But that thing was military and still had a V12 so I can give it a pass.
      kuntknife
      • 1 Year Ago
      They're lucky their styling language only changes once every 20 years, otherwise this would look horribly dated by the time it gets to production.
      Drakkon
      • 1 Year Ago
      If I have to drive an off-road Lambo it will be the ItalDesign Parcour. If we need to move four people instead of , they can bring their own ride.
      vizcarmb
      • 1 Year Ago
      They forgot to put AN between the R and U in Urus
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