Car and Driver has an update on the design shuffle in Ingolstadt that will ultimately bring more differentiation to Audi products. Last November, Audi design chief Wolfgang Egger spoke of the need to do "something new without breaking from tradition" in Audi design, but talk at the time centered on how the Crosslane Coupe Concept would influence the new looks of the brand's Q cars. The most recent moves appear focused on passenger cars, with designers from Volkswagen Group kin like Bentley and Seat moving to Audi, and outsiders from Alfa Romeo moving in.

While Egger decreed the end of "scalable design" to CD, last November's report said there would be more technology and "greater visual cohesion" between interior and exterior design. We still have no idea what all this means nor when we'll see visible changes in production, but at least we know there's something being done behind the scenes.


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  • 59 Comments
      AndrewH
      • 1 Year Ago
      Please, please, please stay "understated". You do it so well.
        Winnie Jenkems
        • 1 Year Ago
        @AndrewH
        Agreed. MB and BMW have been taking it too far, IMO. In a luxury car, often times classy & understated is better.
      Scooter
      • 1 Year Ago
      Audi cars are gorgeous simply because they don't abuse their cars with heavy chrome, or ungainly proportions, or massive headlamps. BMW and Audi manage to make a car gorgeous and desirable without making it tacky and over done. Many of the follower luxury brands chase sales figures with price cuts and chrome abuse. Audi set the trend with headlamp LEDs, and that trend has trickled down to even the most basic of cars. I look forward to seeing what designs Audi brings to the market.
        FIDTRO
        • 1 Year Ago
        @Scooter
        So true. Too many cars look way too overdone, especially some cars from Hyundai/Kia as an example. Cars that are way too stylish and curvy for the sake of "looking good" reminds me of girls you see walking down the street that wear too much makeup. You'd think it would look good, but it's really just a mess.
          Lachmund
          • 1 Year Ago
          @FIDTRO
          hyundai i agree. can't say the same for kia though
          desinerd1
          • 1 Year Ago
          @FIDTRO
          so you like BLAND cars. got it.
        Rich
        • 1 Year Ago
        @Scooter
        Audi is a creased VW... you can make a Polo looks "gorgeous" if you take the extra 15 minutes in CAD.
      jonnybimmer
      • 1 Year Ago
      Good. Nothing wrong with the current designs, personally I'm a big fan of the RS6 Avant and S5, and all of Audi's cars have been successful designs that improve with each generation. However, I feel like they're almost stuck with their current design language as the changes have been becoming more and more subtle. There's playing it safe and there's being scared to change (looking at you Honda) and while I don't blame Audi for sticking to what works, I want them to stick their heads out a little farther with the next generation of cars design wise. Basically, I like their current designs and feel that they're successful, but I feel that their products are starting to become too similar (both from model to model and from gen to gen) and would be very interested in seeing what a good change up from Audi would look like.
      carguy1701
      • 1 Year Ago
      I don't see why. Nothing objectionable about the current crop of cars.
        Rich
        • 1 Year Ago
        @carguy1701
        It's the Germans. The name of the game is change as much as possible all the time.
          Lachmund
          • 1 Year Ago
          @Rich
          yeah, and on another occasion you would have complained how they all look the same for decades....oh sry, you already did. tzz
          Hello, Brian
          • 1 Year Ago
          @Rich
          I hope that remark was meant to be sarcastic.
      LW
      • 1 Year Ago
      whaaa? That's 50 years of Audi evolution taking place in 1 model change. Its like buying a 2065 Audi
      strada_gt
      • 1 Year Ago
      Kia soon to follow...
        desinerd1
        • 1 Year Ago
        @strada_gt
        That will sure get Kia cars off the Ward's 10 best Interiors list.
      k.naz
      • 1 Year Ago
      Guys, I know it's tempting, but don't feed the trolls ;D
        Rich
        • 1 Year Ago
        @k.naz
        This is AB, its trolls from top to bottom.
      ChaosphereIX
      • 1 Year Ago
      I dont understand all the hate for Audi designs. Yes they do look very similar across the line, but I wouldnt call them ugly at all. Restrained, yes, but look at an S7 or the RS4...very nice. I loved Audi's Bauhaus look in the early 2000s, maybe they could go back to a variation of that? At least they didnt wet the bed like BMW did with their hideous designs over the past 10 years...ouch. And Mercs are not doing much better IMHO. I would rather have discrete menace than in your face and overwrought.
        k.naz
        • 1 Year Ago
        @ChaosphereIX
        I concur, along with the fact that many journalists from MotorTrend and Drive among others have said that many of Audi's high-po cars are sleepers, in a good way. They don't dazzle people like the BMW's or Merc's, but rather drive subtly on the drive without anyone noticing them. Imho, I think that's great when you're driving an S6/7/8 and people don't know how powerful they are. The design language is still tame and conservative, I think they can milk it for a few more years.
        Lachmund
        • 1 Year Ago
        @ChaosphereIX
        the only people hating on audi design are either ignorant or don't have a clue about good design. i definately agree they lost a bit of their flair in the last decade and got a bit boring so i think it's a good idea to spice it up bit.
          Lachmund
          • 1 Year Ago
          @Lachmund
          for kids: there is a difference between hating/trolling or critisizing in a constructive manner. their designs are still timeless but some models were just too much evolution or even a step back (a8) lately.
          Eduardo Maal
          • 1 Year Ago
          @Lachmund
          So you just called yourself ignorant? "People hating on audi design" vs "got a bit boring". I think they got massively boring.
      Weezle Eye
      • 1 Year Ago
      It's about time... they currently have the most boring designs on the market.
      desinerd1
      • 1 Year Ago
      Mediocrity - that's the power of German engineering.
      desinerd1
      • 1 Year Ago
      BTW, that grill is copied from Honda Crossturd. http://www.autoblog.com/photos/2010-honda-accord-crosstour-review/#photo-2781572/
        • 1 Year Ago
        @desinerd1
        [blocked]
      Myself
      • 1 Year Ago
      Oh, so they would add two LEDs instead of one to each new model?
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