The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.

According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.


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  • 18 Comments
      mastercommentor
      • 1 Year Ago
      apple, your NOT good enough for ferrari , move along apple...
      protovici
      • 1 Year Ago
      Apple or Android, I'll take one in any Ferrari!
      Ron
      • 1 Year Ago
      I'm more concerned about them publicizing that the car has a back seat.... and just where are the Webers!!! Lampredi and Colombo are spinning in their grave. Ron
      ngiotta
      • 1 Year Ago
      Who cares? Anyone that integrates proprietary Apple garbage into their car = stay away.
        piggybox
        • 1 Year Ago
        @ngiotta
        do tell us which car infotainment system isn't proprietary?
      • 1 Year Ago
      [blocked]
      • 1 Year Ago
      [blocked]
      ctk4949
      • 1 Year Ago
      First we see the hideous LaFerrari and now they tell us about this crapple stuff!! Ferrari is going down like crapple stock!! haha
      Sekinu2
      • 1 Year Ago
      What a way to destroy a fine car like a ferrai. Now they have the same technology as the Chevy Cruz how embarassing.
      glalli2
      • 1 Year Ago
      the ff is the worst ferrari ever.
      tbird57w
      • 1 Year Ago
      it IS a Ferrari.
      • 1 Year Ago
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      SPNKiX
      • 1 Year Ago
      I have suspected for quite some time that the new iPad mini would become the new automotive interface. Not just for Ferrari, but for everyone... except Kia, Hyundai and maybe a few others.
        Sekinu2
        • 1 Year Ago
        @SPNKiX
        Only crappy car companies would use such crappy douche bag products like an ipad. They are horrible over priced and cant even do gps right. You d have to a brain dead moron to buy a car with apple anything in it just like apple users lol
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