This is more like it, Kia. After last year's highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren't that impressed with this year's Super Bowl ad for the new Sorento called Space Babies that Kia showed us earlier in the week. Its second spot for this year's big game, however, gave us a chuckle.

Called Hotbots and starring Miss USA Alyssa Campanella as a futuristic robot, the ad plays out a fantasy that we know for certain has crossed the minds of many booth professionals. These are the attractive set of women and men who plant themselves next to new cars at auto shows. More than just eye candy, they're usually extremely well educated on the product's specs and features. Despite that fact, they have to put up with constant oogling and questions like, "Do you come with the car?" What this T-1000 won't put up with is fingerprints on her shiny new 2014 Kia Forte, and she does something about it. Watch for yourself below.

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FORMER MISS USA ALYSSA CAMPANELLA STARS AS A FUTURISTIC ROBOT IN LATEST SUPER BOWL AD FROM KIA MOTORS TO INTRODUCE THE ALL-NEW 2014 KIA FORTE COMPACT SEDAN

- An Overzealous Auto Enthusiast Learns to "Respect the Tech" the Hard Way in Kia's Second Big Game Spot

- "Hotbots" is scheduled to air in the third quarter of the big game and is now available at youtube.com/Kia

- 30-second spot was directed by Carl Erik Rinsch


IRVINE, Calif., February 1, 2013 – Technology is an integral part of everyday life and advancing faster than ever. And when one unsuspecting auto enthusiast gets a little too touchy-feely with the all-new 2014 Kia Forte compact sedan in Kia Motors America's (KMA) latest Super Bowl ad, a futuristic robot played by former Miss USA Alyssa Campanella springs into action to help him learn an important lesson: Always respect the tech. "Hotbots" is scheduled to air during the third quarter of Super Bowl XLVII on February 3 and introduces the technology-laden Forte, which will offer the next iteration of Kia's hands-free infotainment and telematics system, UVO eServices, when it goes on sale in the coming months.

"The Super Bowl's audience of more than 100 million people has served as the perfect platform for launching many of Kia's most memorable ad campaigns over the past three years, resulting in higher consumer awareness for our brand and record-setting sales," said Michael Sprague, executive vice president, marketing & communications, KMA. "Everyone can relate to 'kicking the tires' at an auto show or in a showroom, and 'Hotbots' is sure to bring a smile to the faces of youthful car buyers seeking the technologies, connectivity and premium features found on the all-new 2014 Forte."

Created by David&Goliath, KMA's advertising agency of record, a special expanded version of "Hotbots" can be viewed now at YouTube.com/Kia. As one of the fastest growing car companies in the U.S. over the last five years1, Kia returns as a Super Bowl advertiser for the fourth straight time, including the previously released "Space Babies" spot for the new 2014 Sorento CUV. "Hotbots" is a fully integrated marketing campaign incorporating TV, digital, print, social media and in-dealership components.

2014 Forte Compact Sedan

Available in LX and EX trims, the all-new Forte sedan is scheduled to arrive in retail showrooms in late-first quarter or early second quarter 2013 and will be followed later in the year by 5-door and Koup variants. Sitting on an all-new chassis that is longer, wider and lower than its predecessor, the all-new Forte will offer more room, more fun-to-drive performance, new cutting edge technology, several premium amenities and a choice of an efficient 1.8-liter engine (LX) or a more powerful 2.0-liter engine (EX). With an aggressive stance and broad shoulders, the all-new Forte's modern aesthetic was influenced by European sport sedan styling and penned at Kia's U.S. design studio in Irvine, Calif. Optional Flexsteer™ technology puts the driver firmly in control with a choice of three settings – Comfort, Normal and Sport – which vary steering feel and effort at the touch of a button.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is poised to continue its record-breaking momentum with seven all-new or significantly redesigned vehicles arriving in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company's first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia (KMMG) – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry's largest segments has fueled Kia's growth and is complemented by Kia's comprehensive lineup which includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, 5-door compact hatchback and Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.


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  • 45 Comments
      • 1 Year Ago
      [blocked]
      voiture_guy
      • 1 Year Ago
      have you guessed the name of billy's planet? IT WAS EARTH! DON"T DATE ROBOTS!
        rstonnerdd
        • 1 Year Ago
        @voiture_guy
        Thanks for the \"Futurama\" reference . . . love me some \"Futurama\"!
      Ricky
      • 1 Year Ago
      This is so stupid that I'm actually a little bit angry right now.
      Patrick
      • 1 Year Ago
      I will never have respect for the Kia Forte.
      Kahz
      • 1 Year Ago
      hahaha... I love Kia ads. Some may say that they're 'childish' or whatever, but most of them have been funny and light hearted, with the Hamsters, Adrianna Lima, and these sorts of ads. Love em.
      British_Rover
      • 1 Year Ago
      Oh it made me Chuckle. If you have ever worked an auto show as either a factory or dealer rep you would understand. I have had people leave their trash in the cupholders and map pockets of the cars at the auto show and try to steal everything that isn't nailed down. Also when Kia makes a performance version of this car it should be called the Forte Allegro or maybe Fortissimo Alegro.
        creamwobbly
        • 1 Year Ago
        @British_Rover
        Sure. I see the resemblance. http://www.telegraph.co.uk/motoring/2753380/Austin-Allegro-voted-worst-car-in-Britain.html
          British_Rover
          • 1 Year Ago
          @creamwobbly
          You know that Forte in music means loud and Allegro means fast and quick right? Fortissimo means very loud. It is all based on Italian.
        Gloria Victoria
        • 1 Year Ago
        @British_Rover
        Taking in account that most cars get watered down to suit the "american taste" (softened suspension, automatic trans, power everything)... It may be ending Forte ma non troppo. Consider yourself lucky if you even got something thay can barely pass as "allegro con brio" Dull, boring, non descriptable cars are the top sellers in USA, why to haslle bringing some fun cars?
          S.
          • 1 Year Ago
          @Gloria Victoria
          Cars are watered down to what sells.
      Joe
      • 1 Year Ago
      Every time I step inside a car at an auto show, if I see garbage inside I remove it, alot of people work very hard to keep those cars clean and their work gets shamelessly disrespected by showgoers. i pulled a water bottles out of a GS350, Lancer Evo and Civic Si respectively at last years New York auto show. In light of that, this made me chuckle.
        British_Rover
        • 1 Year Ago
        @Joe
        Thank you. I work the Hartford Auto Show every year as a dealer rep and yes people are always leaving trash in the cars.
      Ok
      • 1 Year Ago
      I guess I'm getting old and curmudgeonly. None of these Super Bowl ads seem that great. Maybe they'll look better on Sunday with a couple beers in me.
      Kellan O'Connor
      • 1 Year Ago
      Funny.
      ed
      • 1 Year Ago
      Excellent !
      carlocarrera2002
      • 1 Year Ago
      Meh.
      antacid
      • 1 Year Ago
      whats a booth professional? Someone who makes booths?
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