Kia has been spending big on Super Bowl advertising for a few years now, but its commercials have been hit or miss. Its ad for the big game in 2010 entitled "Joyride" was a hit for bringing toys from our childhood to life behind the wheel of a Sorento, but last year's "One Epic Ride" was a definite miss. Kia's ad for this year's Super Bowl, called "A Dream Car. For Real Life," will likely be a hit.
The premise is simple: A fairy who visits bedsides with magic dust that guarantees good dreams accidentally trips over a slipper and spills his whole bucket of sprinkles on an unsuspecting, demographically targeted and non-threateningly handsome 30-something man. The resulting indulgent dream stars Victoria's Secret model Adriana Lima, 80's hair band Mötley Crüe (looking a little worse for wear, we might add) and UFC fighter Chuck Liddell. There's also a school bus-sized sub sandwich being cut in half by lumberjacks and a roaring crowd of thousands of bikini-wearing beauties.
In the midst of all this REM-induced revelry is the Kia Optima, because what other car would your subconscious pick to impress Ms. Lima?
Kia has also published a five-hour-long video of Adriana Lima waving a checkered flag in slow motion on YouTube, because hey, if you've got her on set for the day, why not? Follow the jump to watch them both.
Kia debuts Adriana Lima-infused Super Bowl ad
Kia Optima Information