Oh boy, this is about to get confusing with a capital Q.

Infiniti has just announced a brand-new scheme that calls for completely new model names across its entire lineup of vehicles. Making things even more difficult will be the fact that all coupes, convertible and sedans will get a Q prefix while all crossovers and SUVs will be prefixed with QX.

Further muddying the waters, previous engine displacement monikers will be replaced by a double-digit number "representing hierarchy within the range." Put less simply, the slot in the lineup currently held by the G Sedan will be called Q50 while the G Coupe and Convertible will be called Q60. Q70 will replace the M Sedan at the top of the automaker's lineup of cars.

On the truck side, the range-topping QX is now the QX80. Sitting below is the QX70, which was formerly the FX, then the QX60 that used to be the JX and finally the QX50, which was but is no longer the EX. Qonfused yet?

Getting back to the G... excuse us, Q50, this is the new sedan that Infiniti had previously announced would be debuting at the 2013 Detroit Auto Show. Best we can tell, this is a replacement for the old G Sedan, and it will sit below the currently available G Coupe and G Convertible, which will be renamed Q60.

The Q50 will be the first model from Infiniti to fall into the new Q-based naming convention, with the rest of the automaker's lineup falling into place as 2014 models are announced. Infiniti said on a conference call that this move was necessary as the brand branches out beyond the United States.

"This strategic change reflects Infiniti's desire for clarity and cohesiveness," says the press release, which you can read below. Hopefully, that will clear everything up for you...
Show full PR text
INFINITI ANNOUNCES NEW NAMING STRATEGY

-- Infiniti models from the 2014 model year to carry Q or QX prefix
--New nomenclature symbolizes new brand direction and the commitment
to Infiniti under the leadership of Johan de Nysschen
--The use of Q & QX captures the inspiration within the next generation of
Infiniti models, while relating back to Infiniti's roots of the Q45
--New premium sports sedan to launch at the North American International
Auto Show in January will be first Infiniti to carry new Q badge


HONG KONG, December 18th 2012: Marking another significant step in its plan to further expand its presence in the premium automotive sector, Infiniti today announced details of a new nomenclature strategy to be applied to its complete product range beginning with the 2014 model year. The first model to carry Infiniti's new Q badge will be the Q50, an all-new premium sports sedan to be unveiled at the North American International Auto Show in January 2013.

The premium automotive brand will see its model range simply prefixed either by Q – for sedans, coupes and convertibles, or QX, for crossover and SUV models. Each model will be further identified by a double digit representing hierarchy within the range. This strategic change reflects Infiniti's desire for clarity and cohesiveness as it embarks on ambitious growth plans, including significant expansion of the Infiniti portfolio.

Commenting on the revised naming philosophy, Johan de Nysschen, President of Infiniti Motor Company Limited, said: "Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand. The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that 'Q' captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti's first iconic flagship product in 1989."

Infiniti's new nomenclature strategy will be implemented in logical stages within the existing product range, as 2014 model year variants are introduced. The brand's future plans include a range of next-generation Infiniti models that will carry Q and QX badging from the outset.

ENDS

About Infiniti:

Infiniti, the premium automotive brand, reflects its brand promise "Inspired
Performance" with a model line-up of sedans, coupes, SUVs and crossovers featuring
exhilarating performance, emotive design and cutting edge technology. Infiniti
continues to launch across the globe through a dedicated network of Infiniti Centers
that share a commitment to exceptional hospitality throughout the entire period of
ownership.

Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded
into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and
Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in
the Ukraine and in one of the world's fastest growing luxury automotive markets,
China. In 2008 Infiniti launched in Western and Central Europe, which has added 19
additional markets. Infiniti is sold globally in 47 markets to-date.

Since May 2012, Infiniti Motor Company Ltd.'s new global headquarters is situated in
Hong Kong, headed by Johan de Nysschen as President of Infiniti on 1 July.


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  • 200 Comments
      Henry
      • 2 Years Ago
      Excuse me? Somebody in this company has clearly lost their mind. Whatever they have now is clearly differentiated except for the EX nameplate. They spent all these years to build brand equity for their products and now they want to muddle them all up? For what? The G brand for the entry luxury sports sedan is clearly established as is the Q for their big SUV. The M is slowly but steadily coming into its own and they want to start all over? They need to focus their attention right now on building memorable luxury vehicles that can compete with the big boys.
      md_stew
      • 2 Years Ago
      I got an Idea! Why not give the cars actual names!!!
      jdeli01
      • 2 Years Ago
      Audi head must be thinking, "the mole is working." One less competitor to deal with.
      PACMK02
      • 2 Years Ago
      Very Qonfused!!!
      lne937s
      • 2 Years Ago
      I like names for my cars. What happened to all the luxury brands? How about if Infiniti just goes with the JDM Nissan names: Skyline (G), Skyline Crossover (EX), Fuga (M), Patrol (QX)
        mji006
        • 2 Years Ago
        @lne937s
        Luxury nameplates name their cars with the alphabet soup names on purpose in order to solidify their brand presence in the mind of the public. When someone purchases a new Honda Accord, they are more likely to say "my new Accord." When someone purchases a new BMW 535xi or a Mercedez-Benz C300, they are more likely to say "my new BMW or my new Benz, since the name of the brand is more readily identifiable due to it being the only proper noun option.
          • 2 Years Ago
          @mji006
          [blocked]
        Dean
        • 2 Years Ago
        @lne937s
        'What happened to all the luxury brands?' - Mercedes-Benz, BMW, and Audi have always used the alphabet-soup method of naming their cars, so for them, it's nothing new, aside from when they decide to re-structure their naming convention. I don't know why everyone else thought it would be cool to copy this.
      6thGear
      • 2 Years Ago
      For a second I thought it was an April Fools joke. Who got paid to come up with such a stupid idea?
      Jason Golden
      • 2 Years Ago
      Do these Infiniti marketing and management people operate in a fantasy land, where idea generation is warped? Do they research these things with dealers, current & former Infiniti owners, and genuine "car guys"? This new nomenclature disolves all of their established name recognition equity.
      star500e
      • 2 Years Ago
      This is not a good idea, Infiniti. Two glaring reasons: 1. the letter Q brings up the original Q45 sold in the US until 2006 in the minds of Americans. While it is a good car in every respect (no really, it is - it's the Cadillac Deville Japan made) it doesn't do anything particularly well meaning its lasting impression is mediocre. You don't want to have to build a brand where the preconceived notion is anything other than sterling or nothing at all. As an aside, the letter Q to Brits evokes the idea of a "Q-Ship" which to americans is "Sleeper" and the Q45 is anything but. It's a little oddly styled (the first gen had no grille, its revision did but was toned down to being boring, the second gen had odd proportions and the third looks like a jelly-bean that sat in a microwave) but each car (save the first) was more boring than the one preceeding it. 2. Other companies (Daimler, BMW, Lexus) have solved this riddle and you did too: use a distinctive nominclature and build the brand around it. In the US, "G" means "sporty, good handling, compact", perfect for the up-and-comer, while "FX" instills a sense of "sports-car Utility Vehicle." These Brands are already there. Why are you killing them!? I am all for simplification, but Dump the Q, and follow Daimler's lead. Stick with G, M, FX and QX.
      Spartan
      • 2 Years Ago
      Wow, this actually made me want to comment, twice. All of the brand equity in their current line, especially the Infiniti G, and they piss it all away. This may not have anything to do with Daimler-Benz, but I swear anything they're remotely involved with another car company, they immediately get stuck on stupid and it's all downhill from there.
      barkeep
      • 2 Years Ago
      At first, I thought Infiniti was reviving the Q, until I read even further that it was for the wrong reason. WTF were you thinking, Infiniti/Nissan!? This is a bad idea. Each of the cars have already identified themselves already (G, M, EX, FX, JX, QX). This is bad... very, very bad!!
      Mike J
      • 2 Years Ago
      So let me get this straight. Rather than keeping the "Q" designation for the former flagship, they decided to call everything "Q." Smart way to devalue a brand
      TangoR34
      • 2 Years Ago
      Any letter but Q.
        Klep
        • 2 Years Ago
        @TangoR34
        Certainly naming them all "Y"s would be much worse. ("'Infiniti Y37'?, more like 'Y Infinity', amirite??")
          TangoR34
          • 2 Years Ago
          @Klep
          Can Try F or M F60 F70, FX60 FX70 M60 M70, MX60 MX70
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