2013 Infiniti JX35
  • 2013 Infiniti JX35
  • 2013 Infiniti JX35 front 3/4 view

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  • 2013 Infiniti JX35 rear 3/4 view

  • 2013 Infiniti JX35
  • 2013 Infiniti JX35 front 3/4 view

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  • 2013 Infiniti JX35 rear 3/4 view

  • 2013 Infiniti JX35
  • 2013 Infiniti JX35 side view

  • 2013 Infiniti JX35
  • 2013 Infiniti JX35 front view

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  • 2013 Infiniti JX35 rear view

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  • 2013 Infiniti JX35 front 3/4 view

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  • 2013 Infiniti JX35 grille

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  • 2013 Infiniti JX35 logo

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  • 2013 Infiniti JX35 headlight

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  • 2013 Infiniti JX35 fog light

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  • 2013 Infiniti JX35 front fender

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  • 2013 Infiniti JX35 wheel

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  • 2013 Infiniti JX35 roof spoiler

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  • 2013 Infiniti JX35 taillight

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  • 2013 Infiniti JX35 chrome trim

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  • 2013 Infiniti JX35 badge

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  • 2013 Infiniti JX35 engine

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  • 2013 Infiniti JX35 engine detail

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  • 2013 Infiniti JX35 interior

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  • 2013 Infiniti JX35 interior

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  • 2013 Infiniti JX35 interior

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  • 2013 Infiniti JX35 interior

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  • 2013 Infiniti JX35 front seats

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  • 2013 Infiniti JX35 steering wheel

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  • 2013 Infiniti JX35 steering wheel controls

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  • 2013 Infiniti JX35 gauges

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  • 2013 Infiniti JX35 BCI display

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  • 2013 Infiniti JX35 backup camera display

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  • 2013 Infiniti JX35 audio system display

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  • 2013 Infiniti JX35 instrument panel

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  • 2013 Infiniti JX35 shifter

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  • 2013 Infiniti JX35 drive mode control knob

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  • 2013 Infiniti JX35 door

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  • 2013 Infiniti JX35 door handle

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  • 2013 Infiniti JX35 rear seats

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  • 2013 Infiniti JX35 rear seat television monitor

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  • 2013 Infiniti JX35 rear seat audio controls

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  • 2013 Infiniti JX35 rear cargo area

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  • 2013 Infiniti JX35 rear cargo area

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  • 2013 Infiniti JX35 rear cargo area

  • 2013 Infiniti JX35
  • 2013 Infiniti JX35 automatic lift gate

Do you love your car? Like, really love your car? How about your iPhone? According to Forbes, a group called New Media Metrics has a way to quantify just how much you adore your devices, and how that emotional connection determines your purchasing behavior.

The metric is called Leveraging Emotional Attachment for Profit, or LEAP, and just like it sounds, it measures how much we love products. That affection will likely lead to purchase to fill that attachment. The LEAP index began in 2010, and for the first two year the iPod topped the list, only to be unseated by the iPhone this year. Tech is a key factor as these devices have become extensions of ourselves.

The top automaker on this list, and ranked third overall, is the Infiniti brand. Its high ranking speaks to the significance of technology in the LEAP index. While many automakers offer a wealth of in-car tech, for Infiniti, it's a defining characteristic. Features like the around-view monitor and real-time traffic and weather updates have become key selling points for the Japanese luxury brand.

The next automaker on the list is Cadillac, at the sixth spot, followed followed by BMW, Audi, Mercedes-Benz and Land Rover in spots 13 through 16, respectfully. Given Cadillac's lead over the tech-heavy German automakers it will be interesting to see how the rollout of Cadillac's CUE-equipped vehicles affects its rankings in the years to come. Check out the rest of this list and see where your favorite brands stack up below.
2012 Leap Index


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