Do you love your car? Like, really love your car? How about your iPhone? According to Forbes, a group called New Media Metrics has a way to quantify just how much you adore your devices, and how that emotional connection determines your purchasing behavior.

The metric is called Leveraging Emotional Attachment for Profit, or LEAP, and just like it sounds, it measures how much we love products. That affection will likely lead to purchase to fill that attachment. The LEAP index began in 2010, and for the first two year the iPod topped the list, only to be unseated by the iPhone this year. Tech is a key factor as these devices have become extensions of ourselves.

The top automaker on this list, and ranked third overall, is the Infiniti brand. Its high ranking speaks to the significance of technology in the LEAP index. While many automakers offer a wealth of in-car tech, for Infiniti, it's a defining characteristic. Features like the around-view monitor and real-time traffic and weather updates have become key selling points for the Japanese luxury brand.

The next automaker on the list is Cadillac, at the sixth spot, followed followed by BMW, Audi, Mercedes-Benz and Land Rover in spots 13 through 16, respectfully. Given Cadillac's lead over the tech-heavy German automakers it will be interesting to see how the rollout of Cadillac's CUE-equipped vehicles affects its rankings in the years to come. Check out the rest of this list and see where your favorite brands stack up below.
2012 Leap Index


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    • 1 Second Ago
  • 52 Comments
      RodRAEG
      • 2 Years Ago
      Cars I've owned so far: '98 Ford Explorer Sport '02 Mazda Protege LX '00 BMW Z3M Roadster '02 BMW Z3M Coupe Cars that I've felt attachments to: All of them. Not because of electronic gizmos, but because I was able to have fun while driving them. Odd that this study would focus on electronic entertainment as opposed to the actual act of driving the car.
      Sir Shagsalot
      • 2 Years Ago
      KY is in the top 100 at #86? Emotional attachment to KY Jelly?? Seriously??? Bet I can tell in exactly which city this survey was taken.
      SethG
      • 2 Years Ago
      Interesting choice of photo. There are many Infiniti models that justify emotional attachment but the JX isn't one of them. It has its own appeal and they will sell a ton of them because it's exactly the type of car the luxury market has been missing. But it's not going to quicken anyone's pulse.
      J
      • 2 Years Ago
      I like my G37S but hardly love it.
      wooootles
      • 2 Years Ago
      Hm. I love my 2007 CTS-V right now. The interior isn't cladded with wood and soft-touch everything, but it's functional. It's very fine for my work commute, but I open the throttle up once in a while and gives me thrills. Manual tranny means no one else (aside from my dad) could borrow it. I've taken it to 1000+ mile roadtrips. It's the first car I've ever bought and fully paid for, so I guess that's why I'm a bit attached to it. I can see myself going beyond 100k miles with it (Not a lot compared to most cars, but when you compare that to typical, comparable M-B/BMW/Lexus leasers...)
      crzydavy
      • 2 Years Ago
      Infinit rated highes because your would have to be mentally ill to buy that ugly badged up Nissan. Crazy people love irrational things with out reason.
        tinted up
        • 2 Years Ago
        @crzydavy
        Aw c'mon dont be like that. Most infinitis only share some DNA with the z car's FM platform. Otherwise the rest of the Nissan lineup is fwd based aside from the trucks which lend some DNA to the QX, but the newer one is essential a Nissan patrol not available in the US. The only non rugged or non rwd based vehicle Infiniti has is the JX, which in my mind was a smart move considering how the vehicle is positioned in the market.
        Timothy Tibbetts
        • 2 Years Ago
        @crzydavy
        Same with the new iPhone really. Adds little to the competition like S3 but you simply can't argue it with what are called fanboys. I've never cared much for brand loyalty, it makes no sense to me.
          Narom
          • 2 Years Ago
          @Timothy Tibbetts
          Likewise. Why do people think being loyal to brand offers something in return? It doesn't you're just a number on the balance sheet.
      omgcool
      • 2 Years Ago
      I can't believe Samsung is on there. Virtually every Samsung phone I (or a family member / close friend) have had experience with was a piece of junk (reception and system stability). That includes the new Galaxy S III, which my sister recently returned because the reception was unacceptable. As far as phones, I'm sticking with Motorola (or, if need be, HTC). On the topic of cars, I didn't expect to see Infinity on there, but I can see how some people like them. Crzydavy, Infinity isn't guilty of what you describe of it. They have RWD options unavailable to Nissan in the US. You should be criticizing Lexus and Acura, which really are mostly just spruced-up mainstream cars with a premium price.
      Maddoxx
      • 2 Years Ago
      If you haven't owned an Infiniti with all the cool easy to use tech and performance you wouldn't understand the attachment to the car. If you do own it then you know what this study is about.
      art
      • 2 Years Ago
      Love my Infiniti!
      xspeedy
      • 2 Years Ago
      Emotional attachment is what I deem to be the reason for all these iPhone geeks that stand in line for a phone that doesn't provide class leasing anything these days. There is no logic in the decision making process.
        xspeedy
        • 2 Years Ago
        @xspeedy
        Sorry ANB, but I am not a "fandroid". I have a Mac and an iPad. I am not loyal to anything, and certainly not blindly loyal. I buy what is best. Used to like Honda, but not any more. Recently liked BMW and owned a few, but no longer.
      • 2 Years Ago
      [blocked]
        Willie
        • 2 Years Ago
        if google where to stop there seach engine tomorrow there will be people panicking tomorrow
        WindsWilling
        • 2 Years Ago
        Sorry subaru didn't make the list. Maybe if they didn't drag out this gen of WRX as long as they did and invest too much into the BRZ instead they would've ranked higher!
      jmi2
      • 2 Years Ago
      i think you need to take into consideration the demographics of the study. if it is from people who actually own & use the product, then it has greater validity. if it is people who don't like the way it looks or base their views on misconceptions, etc then the validity is, well, invalid. i am on my third Infiniti and buying my first one was a shock to me. i swore i would not buy anything but American, but the first test drive i took in a G35 when i popped the accelerator and my back pushed back into the seat i was in love. then when i drove it doing other things with handling, stopping, etc i was sold. i owned one of the first two Pontiac Trans-Ams in Chicago (my buddy bought the other one) and i relish my experience with it, but i can honestly say that i have never had as much fun in any of the myriad of cars i've owned as i have with my Infinitis. my favorite of all cars i've owned? the FX35! i had so much fun with it besides using it for work. now i have an EX35 because i don't need such a big car anymore. from time to time i think about getting something different because of the price of premium gas but then i look at the EX and realize i don't want anything else. well, unless Infiniti comes out with a smaller vehicle.
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