Volkswagen isn't afraid to do ads that are a little different... or even a lot different; this is no secret, nor is it new. An ad in various national papers in India, though, including the Times of India, might have gone a black box too far in search of a buzz-worthy response. First, some context: two years ago VW ran a national, full-page ad in India for its Vento sedan, and attached to the ad was a little black plastic box. A light sensor in the box detected when the ad page was opened and a pre-recorded message began saying good things about the Vento. The voice stopped talking when the page was turned and things went dark again.

It got people's attention, making waves on ad blogs and in forums. Fast-forward to the present, and VW has gone back to its black-box routine. In a two-page ad for the Polo and Vento, the first page is bare but for the headline "Feel the shiver of excitement?" Turn to the second page, and the light-sensitive box – on the lower left in the picture above – goes to work again, only this time the box doesn't start talking, it just starts vibrating.

The ad has got people talking on Twitter and elsewhere, but they're using different words. Instead of "neat" and "innovative," this time it's "#Fail," "Volkswagen's vibrating Rowdy Rathore," "freaked me out!" and "I was wondering what the vibrator was doing in the [newspaper]." Then, only if readers focused on staying on message, which it seems most did not, it was easy to make the unsavory connection that neither shivering nor vibration is are things you're looking for in your car.

Still, did we mention that people are talking? So if "any press is good press," perhaps good press is now vibrating press. At least in India. Check out the vibrating print ad for yourself in the video available below.


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    • 1 Second Ago
  • 45 Comments
      Dark Gnat
      • 2 Years Ago
      What else do you expect from V.A.G.? ;)
      dukeisduke
      • 2 Years Ago
      So they're going after Harley-Davidson owners? /it vibrates
        Dark Gnat
        • 2 Years Ago
        @dukeisduke
        Potatopotatopotatopotato. (If you don't get it, say it out load in a low pitched voice.)
      Mike Cornell
      • 2 Years Ago
      Don't care about the add but it would be nice to get the Polo here.
      Andy M
      • 2 Years Ago
      The VW Vento is NOT our Jetta. The Vento is a Polo sedan.
        vassyg16
        • 2 Years Ago
        @Andy M
        The VW lineup may actually be more confusing than Porsche's 911 lineup.
      daibee
      • 2 Years Ago
      if someone is overreacting to this, have a life!!!
      hockeyn109
      • 2 Years Ago
      So who is Volkswagen in trouble with? Lousy headline.
        • 2 Years Ago
        @hockeyn109
        [blocked]
      loveeurope2
      • 2 Years Ago
      Question is, who is actually offended? The Indians, inventors of the kamasutra? Or some prude Americans, who obviously know the noise of a vibrating device very well, just don't want to admit to it?
        Lachmund
        • 2 Years Ago
        @loveeurope2
        on the contrary. they are too prude and feel offended by it.
      parthenon1
      • 2 Years Ago
      Vibrators are advertised and shown on store shelves why cant VW use a vibrating commercial 50% of the people seeing the ad wont understand the significance and the other 50% will chuckle and go about their business.
      fazr
      • 2 Years Ago
      Get your mind outta the gutter! Geez, it's just a light activated buzzer. "Racy"? Can't take you guys anywhere!
      HELLRAISER
      • 2 Years Ago
      Absolute BS. That buzz could be from the noise of any vibrating device. Knowing the excellence of German engineering, I would think of the sound as a definition of their smooth operation. But if you want to ride on a real vibrator, buy a Harley.
        Dans AOL
        • 2 Years Ago
        @HELLRAISER
        Hellraiser , don't think their engineering or maybe I should say electrical engineering is that good,.Because every german car I've seen that blows out a light always has either another stuck on or some kind of cross circiut problem with the electricals , kind of reminds ya of the British cars of the 50's through the 80's . Though what I would do for a big block Chrysler (weather a 361.1, a 383, or a 440) powered Jensen
          Lachmund
          • 2 Years Ago
          @Dans AOL
          blowing lightbulbs as measurement for engineering. some people are just dumb..sorry
      Dans AOL
      • 2 Years Ago
      OOOOOOOOOOOOOOOOOOOOOOOOOOOOKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY ,
      Deb
      • 2 Years Ago
      And?????????????????
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