You've probably heard of more than a few eBay or Craigslist specials that sound too good to be true; "Buy it for just $1- today only!" More often than not, its a ruse, luring you in for a far less inciting, yet more realistic transaction. If you are Stadium Cars, you wish it were the latter, but a mistake on its part led to a BMW being sold for just $1. An employee at Stadium Cars in New Zealand listed a 1994 320i online for auction. The reserve, and thus the "Buy it Now" price? Just $1. At that price, it was scooped up in seconds.

Stadium Cars manager Mike Nokes said that while a car is listed with a $1 reserve every week, the "Buy it Now" option was accidentally activated. Thus, a user by the name of "bignz" was able to purchase the 1994 BMW 320i that otherwise would likely have sold in the $3,000 range. Sure, it's not nearly a brand-new car, but who'd turn down that deal?

Unsurprisingly, it was the cheapest sale of a car in the history of the dealership. At the point, one may surmise that the dealer would embark on legal action to get out of the sale, but according to Nokes, "We are firm believers in the auction process and for it to be fair to buyers and sellers alike." In this case, it seems that the buyer made out with a once-in-a-lifetime opportunity.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 49 Comments
      k_m94
      • 2 Years Ago
      That is remarkable. One very, very lucky buyer and rarer still, a dealer that true to their word.
      Carlos
      • 2 Years Ago
      I thought Kiwis used TradeMe more than eBay.
      Dwight Bynum Jr.
      • 2 Years Ago
      Wait... inciting? Shouldn't that have been enticing, or is my lack of sleep finally catching up to me? o_O
      carguy1701
      • 2 Years Ago
      A dealer sticking to its word? Maybe the Mayans were right after all...
      Nobody
      • 2 Years Ago
      Damn an honest used car sales, Damn now if we can get an honest politician! Nasss! I must be high on dog Sh*t to even think there is an Honest Politician, hell even the dictionary says thats A Pipe Dream!
        cqdeed
        • 2 Years Ago
        @Nobody
        You have to remember the meaning of the word politics. Break it down and it becomes very obvious. Poly = many, tics = blood ******* bugs. Very apt description of politicians.
      goatcars
      • 2 Years Ago
      Having sold many items on Ebay, I have my doubts. The Buy-it-Now option is a separate step from setting a Reserve. This "Mistake" will get an awful lot of publicity for $3,000.!!!! But then again, this is a car dealer.....they wouldn't lie!!!!!!
        All_mine
        • 2 Years Ago
        @goatcars
        And that's good and all, but how many items have you sold on stadiumcars.co.nz? Perhaps their set up is a bit different from Ebay. Just a guess is all I'm suggesting.
      SWAT
      • 2 Years Ago
      I don't even see a car in the picture, I see a beautiful blonde.....wow
      sadiemae1214
      • 2 Years Ago
      Got 2 more for ya. A man put his brand new Cadillac up for sale in the newspaper because he was getting a divorce. He didn't want his wife to get it so he sold it for $500.00. I saw the add and thought it was a mistake. Next... Advertisement by car lot in newspaper.."Yours for a song". Some man went to the car lot,sang them a song and then demanded his car. When they told his he was nuts, he got a lawyer, went to court and won. It's called "Truth in advertising".
        gblank1603
        • 2 Years Ago
        @sadiemae1214
        The song story is an uban myth--not true at all. And any advertiser is allowed to correct mistakes in an ad they place.
      Nobody
      • 2 Years Ago
      She Can sit on my leather seats any day!
      Nicolle
      • 2 Years Ago
      I didn't get it for a $1, but this also happened to me. I found a car online that was mistakenly listed for $9,999, when it was actually marked for $14999 and the dealership honored the sale.
      B70
      • 2 Years Ago
      They got their business and website advertised on Autoblog, Jalopnik, WCF etc for less than $3,000. Imagine how much extra traffic/sales/Google ranking they've gained? Absolute genius.
      Pookie64
      • 2 Years Ago
      Bravo! Accidents happen, typos happen. Glad to see a dealer go above and beyond the call of duty. The publicity alone is worth far more than the $3,000.
    • Load More Comments