The latest new bit of news surrounding the 2013 BMW 7 Series is a price tag: $74,195 gets you inside the large doors of the 740i, and that includes $895 destination (as do all prices that follow). The 740Li xDrive is a new addition slotted at the top of the 740 range and will run $81,195. Next up on the entry-price ladder is the ActiveHybrid 7 with a smaller but more more potent powertrain, 2.5 miles of EV range and better fuel economy, ringing up $84,895 at the till.

There's a $6,700 spread in prices for the model with the 445-horsepower, 4.4-liter twin-turbo V8, with the 750i starting things off at $87,195 and the 750Li xDrive running $93,895. It's quite a leap from there to the next plateau: the short-wheelbase Alpina B7 clocks in at $128,495, the long-wheelbase B7 requires $132,395. Adding xDrive to either of those models adds $3,000. But it's the in-house 760Li that tops the charts at $140,200.

The 2013 models have been breathed on everywhere, with design, powertrain, technology and efficiency tweaks providing comprehensive improvement. Have a look below for the full price list.
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New 2013 BMW 7 Series Once Again Raises The Bar

BMW Flagship sets new standards for performance, luxury, efficiency and safety


Woodcliff Lake, NJ – July 21, 2012 6:00pm EDT/3:00pm PDT ... The newly updated 2013 BMW 7 Series will again set new benchmarks in its class for performance, luxury, efficiency and safety. The updates include significant powertrain upgrades for 740i / Li; 750i / Li, xDrive and BMW ALPINA B7 models –including BMW's 8-speed Steptronic automatic transmission (8-speed Switch-Tronic high performance transmission for B7), xDrive – BMW's intelligent all-wheel drive system – now available for the 740Li, as well as a completely new powertrain for the ActiveHybrid 7 and BMW ALPINA B7 which remains as the undisputed benchmark in terms of luxurious performance, chassis technology, and hand-finished exclusivity.

The new 7 Series boasts a revised exterior that features new technologies such as available LED headlights. The interior of the new 7 is similarly enhanced with a newly redesigned iDrive system and the availability of an optional Bang & Olufsen High-End Surround Sound system. The new 2013 7 Series arrives in US BMW center showrooms in late summer 2012, except for the ActiveHybrid 7 which arrives in early fall.

Pricing-740 I / Li /xDrive Models (includes $895 Destination and Handling):
740i - $74,195
740Li - $78,195
New 740Li xDrive - $81,195

New ActiveHybrid 7 L - $84,895
750i - $87,195
750i xDrive - $90,195

750Li - $90,895
750 Li xDrive- $93,895
760 Li - $140,200

Pricing-ALPINA B7 Models SWB / LWB / xDrive Models (includes $895 Destination and Handling):
ALPINA B7 - $128,495
ALPINA B7 LWB - $132,395
ALPINA B7 SWB with xDrive - $131,495
ALPINA B7 LWB with xDrive - $135,395

(SWB: standard wheelbase / LWB: long wheelbase)


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    • 1 Second Ago
  • 22 Comments
      USCGTO
      • 2 Years Ago
      The higher the price the steeper the depreciation curve. Applicable to Mercedes - BMW - Audi - Bentley (lol) Dont even look at Rolls Royce. The biggest issue is the maintenance on potential failure of even small stuff on these luxo barges.
      Ben Doolittle
      • 2 Years Ago
      I'll take the XTS. I kid..........
      OptimusPrimeRib
      • 2 Years Ago
      I'm still waiting on the M770 and wonder if it will be a true M car. Throw in a V-16. It's not like BMW hasn't developed one before and don't already have a 9.0L V-16 designed for the Phantom.
      • 2 Years Ago
      [blocked]
        chickenflauta
        • 2 Years Ago
        You guys have got to quit with the "rich people" stereotypes. If I'm not mistaken, the real reason, as detailed in previous Autoblog articles, is that most luxury cars from BMW, Mercedes, etc. are leased, not financed, which means the used market tends to be oversaturated...
          chickenflauta
          • 2 Years Ago
          @chickenflauta
          My point was that a huge chunk of BMW and Merc sales are leased 3-series and C-Class models, that probably average for retail in the $40-45k range. You don't have to be "wealthy" to be able to afford a 3 or 4 year lease on these models. It helps to understand the way markets actually work so you can be a more informed consumer. But never mind. RETARDED wealthy people. Yes. Indeed.
          Rob J
          • 2 Years Ago
          @chickenflauta
          Oh, so it's not wealthy people buying them, it's RETARDED wealthy people leasing them.
        John Ward
        • 2 Years Ago
        That's because rich people buy them new. The used market doesn't have pockets so deep. I actually thought about buying a used one, but the maintenance cost is still too much for me.
          • 2 Years Ago
          @John Ward
          [blocked]
      PiCASSO
      • 2 Years Ago
      Front end reminds me of sleepy eyes... http://www.thealice.co.uk/wp-content/uploads/2010/09/sleepy-eyes.jpg
      joe shmoe
      • 2 Years Ago
      those are very feminine looking headlights. like eyeliner, eyelashes.
      bobmarley
      • 2 Years Ago
      ...well now that $62k for a 528xi and its 4 cylinder turbo doesn't sound so bad anymore...right guys? lol If I ever see a 760Li on the read i will say "holy F!" and my wife will say "what?!" and I'll say "thats a 760Li" and she will say "ok cool" and I will say "that car costs $140K" and she will say "wow that's a nice car! holy F!"
      axebmw
      • 2 Years Ago
      I still don't understand BMW pricing. Why is the smaller 6-Series Gran Coupe more expensive than the base 740i? According to the BMW website, the 640i Gran Coupe starts at $76,895 when you include destination. The current 2012 740i is $71,895 including destination. While at $74,195, the new 7-series is closer in price, it still undercuts the 6-series by almost $3k. Why is the smaller, arguably less prestigious 6-series with the same engine more expensive?
        desinerd1
        • 2 Years Ago
        @axebmw
        BMW's pricing has nothing to do with manufacturing cost. Their MSRP is purely based on what's the maximum price a customer is willing to pay for that model. Multiply that with 1.5 and you get the MSRP.
          FIDTRO
          • 2 Years Ago
          @desinerd1
          You mean just like every other car company out there? These are businesses, not charities.
      gidupgo
      • 2 Years Ago
      Yeah, I agree, it does have sleepy eyes. My thought is that anybody that can shell out that kind of money for that car can send me some of it. That is rediculous for a BMW.
        • 2 Years Ago
        @gidupgo
        [blocked]
      William
      • 2 Years Ago
      Ewww...that font end!
      • 2 Years Ago
      [blocked]
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