In a surprise move, the 2013 Hyundai Genesis Coupe has shaken up its segment by adding an arrow to its competitive set – that's right, as in "Bow and...". Trying to answer the question of whether the 348-horsepower two-door can go faster than a bow-powered arrow, the company put an archer and bulls-eye in one lane of a runway and a Genesis Coupe in the other.

We won't tell you which one wins. We will tell you that one of them gets a serious head start. And Hyundai will tell you that "This scene is 100% real. There are no computer graphics or digital tricks in the film." Scroll down to check it out.



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    • 1 Second Ago
  • 89 Comments
      kerrlakeroo
      • 2 Years Ago
      Ok an Olympic style shooter (based on equipment) using a low powered bow for precise arrow placement, is slower than a car. Big deal. When I was in high school I used to race my horse against cars, for 300 yards they couldnt touch me, beyond that distance I was lucky to see their taillights. This is BOGUS BS.
      wickedme91
      • 2 Years Ago
      I remember seeing something similar. Remember Cadillac CTS-V Coupe?
      Egon
      • 2 Years Ago
      Um, yeah...That 'stunt' could have been done with an '86 Excel hatchback (remember those???). I was more impressed with the bullseye.
      Ming At Es
      • 2 Years Ago
      I would be impressed if the car had a standing start. But a running start? It's pretty much a no brainer.
      Devonblue4u
      • 2 Years Ago
      Time Vs. Distance = Arrow wins. Time Vs. Acceleration = Ditto.
      breakfastburrito
      • 2 Years Ago
      running start!? with the earth being spherical, all i need to do is turn around, run back 5 steps, turn back around, and I'm ahead of orbital space vehicles...
      originalgiz
      • 2 Years Ago
      I like the Genesis line but this was a little too much...nearly any car could have accomplished the same goal with a calculated head start. However, since most people are morons it'll probably work as Hyundai has planned...morons are always factored into these things...this is better than the commercial with the G35 sedan racing F1 cars, wtf was Infiniti thinking.
      mike
      • 2 Years Ago
      what a crock!! the arrow starts out at it's fastest and slows down while the car keeps gaining speed and still only barely beat the arrow to the target, that recurve bow probably only had a 45-50 pound pull too, do the same shot with a 70 pound compound shooting an arrow around 320fps and then get back to me (that was a good shot on the archers part tho)
        mikeysgifts
        • 2 Years Ago
        @mike
        I was about to post the same thing when I saw yours. Good call out!
        Timothy Scheidler
        • 2 Years Ago
        @mike
        That bow is strung at 35 to 40 lbs and uses a super-light carbon shaft arrow. The speed of the arrow is somewhere between 280 to 290 fps. The arrow is precisely balanced and fletching is ultra-light, ultra-thin, and VERY low profile. In short, the arrow WILL NOT lose much speed over that distance and the car had to be traveling at approximately 108 mph just to match it. VERY impressive. Also, the archer hit DEAD CENTER of the BULLSEYE at 100 meters (10 meters farther than the longest outdoor competition shot). That's the equivalent of standing on the 1 yard line of a football field and shooting a softball dead center at the back of the opposing end-zone. Impressive and VERY hard to do. I know. I coached Olympic style archery for almost 10 years. I'd like to know who the archer was.
          Timothy Scheidler
          • 2 Years Ago
          @Timothy Scheidler
          Correction: The car had to be travelling at approximately 180 mph. TYPO.
      Klazzic
      • 2 Years Ago
      am i the only one who is pissed about the driffting at the end? that was def sped up and im still questioning the sound of the car. didnt sound very good to me at all
      Neutral President
      • 2 Years Ago
      I have no strong feelings one way or the other, but i call shenanigans. Do that again where the Genesis doesn't get a flying head start, and the car will lose. With a flying start, it's easy to calculate the exact speed the car needs to be going to beat the arrow to the bullseye. Beautiful videography, but a pretty lame stunt in concept.
      MiCKeY
      • 2 Years Ago
      Pit is against a F22 or Typhoon, then we will talk.
      mademan15661
      • 2 Years Ago
      Ok what the point here i totally miss it, who care hyundai need to build a car that last and one that the resell value do not not shot to hell when you want to resell it
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