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36Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.

331,000-hp Hyundai Genesis Coupe, other SEMA concepts previewed

Hyundai has already released sketches and information for some of the show cars that it will have on display next week at SEMA, and with the show rapidly approaching, we're now getting a brief glimpse of the build progress for four of the custom machines. Bisimoto, John Pangilinan and ARK Performance have gone to work on the Genesis Coupe, while ‚ÄčEGR Group is in the process of putting its touch on a Veloster Turbo.

12Hyundai brings in John Pangilinan for SEMA-bound Genesis Coupe

There's little question that Hyundai has emerged as a tuner's favorite, and few have pushed the limits quite like John Pangilinan. The SEMA stalwart is known for turning out candy-colored Korean tuning jobs, and has now teamed up with Hyundai for this bright blue Genesis coupe.

19Hyundai, ARK Performance combine for SEMA-bound Legato Genesis Coupe

The latest body-kitted Hyundai Genesis Coupe scheduled to appear at the Specialty Equipment Market Association (SEMA) show in Las Vegas is the ARK Performance Legato Concept. In a nod to performance fiends, Hyundai built a stroker V6 good for 400 horsepower and 425 pound-feet of torque to really set the coupe off.

32Hyundai bringing 1,000-hp Genesis Coupe to SEMA

Hyundai has just unleashed its first volley at the SEMA crowd in the form of the Genesis Coupe you see above, and it's a duesy. By partnering with the powertrain gurus from Bisimoto, Hyundai has managed to cram a thousand horsepower into this highly accessorized black and blue machine, using a mill based on the naturally aspirated Genesis Coupe 3.8 R-Spec engine block.

46Hyundai and Kia recalling 1.6M more models for faulty brake switch

In what is likely the largest recall campaign for Hyundai and Kia, the National Highway Traffic Safety Administration has announced a recall of more than 1.6 million models due to a faulty brake switch. This is in addition to almost 700,000 Hyundai and Kia models recalled for the same problem back in 2009.

12Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."

43Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.

10Hyundai and Rhys Millen reunite, will return to Pikes Peak with new RWD racer, Genesis Coupe

Last September, Hyundai confirmed that it was exiting all of its motorsports programs in North America. That left Rhys Millen Racing without a title sponsor for its Formula Drift and Global RallyCross Championship series challengers. It also looked to have meant the end of a partnership that last year resulted in a record-setting run at Pikes Peak when Rhys Millen established the new benchmark for a run up the Colorado mountain in a production-based race car.

12Red Bull Rube Goldberg machine uses Ram trophy truck, Hyundai Genesis

Red Bull is one of those companies with its fingers in every corner of the sports world. It's easy to forget just how far those sponsorship dollars have spread since the brand's early days, but a clever new video showcasing some of the brightest stars of the Red Bull family is out to remind us there's nowhere the energy drink manufacturer won't advertise.

13Hyundai Genesis Coupes from ARK Performance and Cosworth at SEMA

Hyundai has brought along two high-performance Genesis Coupes to the SEMA Show to augment is huge fleet of Velosters, Elantras and other modified Korean goodies. We've already dropped the knowledge on both the Cosworth Genesis Racing Series Concept (above, right in blue) – tuned by Cosworth, as you can probably tell – and the Genesis Coupe R-Spec (above, left) that was tuned by ARK Performance.

14Cosworth, Hyundai building Genesis Racing Series concept for SEMA

Hyundai is gearing up for this year's SEMA Show in a big way. The Korean automaker has partnered up with Cosworth to develop a special Genesis Coupe. The Cosworth CGRS Concept boasts a 389-horsepower version of the factory 3.8-liter, direct-injection V6. That's a respectable jump of 41 horsepower over the stock six cylinder, and the additional power comes courtesy of a Cosworth intake and exhaust, new engine control parameters and improved thermal management. A Cosworth big brake system and susp

6Hyundai and Ark Performance tune Genesis Coupe R-Spec for SEMA

We haven't finished preparing for this week's Paris Motor Show, but it seems it's already time to start prepping for SEMA. We're getting to the point where it just wouldn't be a trip to Vegas without a pile of tuned Hyundai cars, and this year's bonanza begins with a Genesis Coupe R-Spec with a serious hotting-up courtesy of ARK.

11Rhys Millen's record-breaking Pikes Peak Hill Climb run

There are those who thought that paving the upper slopes of Pikes Peak would render the event boring. That didn't happen this year: between the crashes, the electric racers and the broken records it was a year that won't soon depart from memory.

99Hyundai working on 3 Series-fighter for 2015

According to Automotive News, Hyundai is working on a smaller rear-wheel-drive car aimed squarely at the BMW 3 Series. Reportedly dubbed "RK" internally, this new model will not launch until 2015 at the earliest, according to the report.

59Hyundai working on "Fluidic Precision" design for next Sonata

Hyundai North America CEO John Krafcik recently told Automobile magazine that it's popular "fluidic sculpture" design language won't stand still as it evolves with Hyundai's lineup in the coming years.

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