In a surprise move, the 2013 Hyundai Genesis Coupe has shaken up its segment by adding an arrow to its competitive set – that's right, as in "Bow and...". Trying to answer the question of whether the 348-horsepower two-door can go faster than a bow-powered arrow, the company put an archer and bulls-eye in one lane of a runway and a Genesis Coupe in the other.
Earlier this month, Rhys Millen took to Formula Drift Long Beach to introduce his newly updated 2013 Hyundai Genesis Coupe racer. After securing second place during qualifying and besting Nick D'Alessio in the top 32 battle, Millen spun on his second run of the top 16 contention versus Daigo Saito. Saito was 2011's D1 Japan champion. The spin knocked Millen from a shot at the podium all the way to sixth place, where he tied with Tyler McQuarrie with a combined 64 points. With a total of six roun
Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's perspective, the feeling's mutual.
A few months ago, Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game, instead of focusing just on features, and with this peppy quip: "We're making Super Bowl spots. We need to get that headset on. The bar is high."
With less than 72 hours until the debut of the refreshed 2013 Genesis Coupe, Hyundai has posted a new teaser video that shows off the car's new styling in gory detail. Well, most of it anyway. Although sworn to secrecy, we've seen the new car up close, so we know exactly where to look to catch all the new cosmetics in the teaser. But trust us when we say that if you're thinking the Genesis Coupe is just getting new looks alone for the new model year, you'd be very, very wrong.
In just a few weeks, we'll be feasting our eyes on the 2013 Hyundai Genesis Coupe under the bright lights of the Detroit Auto Show. And while the endless spy shots and leaked images have done a good job of showing us exactly what the new coupe looks like, this in-person video gives us a glimpse of what the new Hyundai sports cars looks like in the wild – inside and out.
There are few things in this realm or the next that can't be cured with the judicious application of forced induction. Just ask the engineers at the Hyundai Technical Center. They were able to take the Hyundai Genesis Coupe and wring more than 450 horsepower from the vehicle's 3.8-liter V6 engine. The result is the Genesis Hurricane SC we saw at this year's SEMA show, and Hyundai has turned out a new video of the high-performance coupe to show off every last detail.