Looks like the first two "happy Volt" owner commercials were a success. We assume this because General Motors has now released another half-dozen similar ads for the Chevrolet Volt. Every last one continues the pleasant, peppy vibe that once told us how the plug-in hybrid can save us "a crapload of money."

The latest batch of commercials all show the car with an owner against a white backdrop. What's different than before is that the ads don't feature just one owner anymore (as the Priya and Adam ads did back in March). Instead, the new ads tackle a theme, discussing things like "gas stations," "speed" and "true love" (no, we're not kidding) and how that relates to driving a Volt. There's even a commercial with people bragging about their VINs. Unquestionably enthusiastic, it's also a little odd to see a car company emphasize that particular aspect of car ownership. But if it works...

You can see all eight of the new ads below. After you watch then, let us know how do you think these compare to other Volt ads, like the zombie one, or ads like the one featuring the polar bear for the Nissan Leaf? In some ways, they remind us of the PSAs that Plug In America made.

















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    • 1 Second Ago
  • 39 Comments
      Vince
      • 5 Hours Ago
      yes this is very good, it hits hard on the economic and feeling. you dont even realize its green after a while. I highly recommend these videos to be adopted when it gets released in Australia. P.S. edit the spaceship scene down just a touch.
      Nicholas Littlejohn
      • 5 Hours Ago
      Volt: Stuff White People Like?
        mapoftazifosho
        • 5 Hours Ago
        @Nicholas Littlejohn
        http://madamenoire.com/67506/why-arent-black-folks-driving-electric-vehicles/
          • 5 Hours Ago
          @mapoftazifosho
          Here you go, black person who loves driving a Volt http://www.youtube.com/watch?v=RkaAc_YckFA Sabastian left the black guy out :D
      Ziv
      • 5 Hours Ago
      Not a bad ad, and Priya didn't embarrass her mom this time! GM is doing things right, now, by emphasizing that the Volt is electric for 40 miles and then you can drive all day.
      • 5 Hours Ago
      Great ads! I own a Volt and know exactly how they feel. I'm always looking for an excuse to go for a drive. My wife has figured this out, and has found that she can get me to do almost any kind of errand for her!
      Nick
      • 5 Hours Ago
      Priya....isn't that the ....oh wait nevermind.
      Battleground270
      • 5 Hours Ago
      It seems the black Volt (at least in ad 8) is a 2013 model. It's still not easy to tell much of a difference though.
      2 Wheeled Menace
      • 5 Hours Ago
      I turned my ad blocker off for this site just to see how bad it's gotten, and wow. There are 9 ads on this page, and this entire post is an ad as well. Perhaps the title 'autoblog green' is misleading. It should be called 'ad blog green'.
        Grendal
        • 5 Hours Ago
        @2 Wheeled Menace
        I don't mind these kind of posts because it's important to know how the products we're commenting on are being advertised. GM's original campaign was atrocious and did not promote the technology and cars we're here to learn about. This campaign is so much better. I'm glad they posted it. I'm watching to see what they're saying and how they're saying it. And like changing a TV channel you don't have to click on this article if you're not interested in watching a bunch of commercials.
        porosavuporo
        • 5 Hours Ago
        @2 Wheeled Menace
        Funnily enough for me three of these ads offer deals on gas guzzlers right now, and then there is some stuff about oil change etc
        paulwesterberg
        • 5 Hours Ago
        @2 Wheeled Menace
        I agree, cant stand the aolification of this site. I have blocked the entire sidebar also - after all of my modifications the site looks relatively clean, except for the paid advertising blog postings like this one.
      Ford Future
      • 5 Hours Ago
      Chevy Volt's now outsell Corvette.
      • 5 Hours Ago
      They just wouldn't buy it if the rest of us didn't subsidize it, if they would, they should turn it down. They also wouldn't buy it if we didn't give billions in subsidies to the companies for research and development. But pretty soon it won't be very competitive either way since electricity prices will rise steeply soon, destroying the very rationale for electric-powered vehicles. Not so smart.
        VFan
        • 5 Hours Ago
        Subsidies still for fossil fuel still outweigh renewables at 6:1. Are you an activist against those subsidies as well?
        Grendal
        • 5 Hours Ago
        It's not a subsidy! It's a tax break. You're listening to people who have an agenda that would like you to believe the $7500 tax break is coming right out of your pocket. It's not. It's no different than you claiming children or you mortgage on your taxes. Do you feel that the break you get on your taxes are government susidies? Probably not. But you will listen to people who have an agenda to try and convince you (and have convinced you obviously) that this is wasteful government spending. How does it feel to be manipulated? And what is your evidence that electricity prices are going up? Do you have any facts, or do you just feel like they are?
        nitrostreet
        • 5 Hours Ago
        Just like nobody would buy gas if we didn't subsidize it, and a gallon of gas went up to it's non-subsidized price of around $8.00 a gallon like it is in other parts of the world.
          Marco Polo
          • 5 Hours Ago
          @nitrostreet
          @nitrostreet The reason US gas prices are relatively cheap is not because Gasoline is subsidised (it's not), but because it's less heavily taxed at the pump, than in other nations and Oil is traded in US dollars.
          • 5 Hours Ago
          @nitrostreet
          Oil is not subsidized, eh? Who pays for the US Navy to protect the oil supplies in the Persian Gulf? Who pays for FEMA to clean up super-storms brought on by CO2 emissions? Who pays for the health and environmental damage in places like WV and ND? Who pays for the unemployment due to trade deficits in energy? Who pays to fight the terrorists that are funded by oil money? I'd say that in a true free market (where oil companies were not allowed to externalize their costs onto the taxpayers), the market price for gasoline would be even more than $8/gallon.
          Marco Polo
          • 5 Hours Ago
          @nitrostreet
          @Nitrostreet It's very hard for you to abandon a good old conspiracy theory, isn't it? Oil companies are the largest corporate taxpayers to the US treasury ! (The also pay the highest tax rate). Nor do oil companies actually control the price of oil. Oil prices are determined by a complex combination of mechanism's and factors. Essentially, oil prices are low in the US because the US government doesn't tax the pump price as heavily as most other industrial nations ! (and OIL is traded in US dollars). If the US government increased the price of oil by 50 cents per gallon, the oil companies don't care, nor do they make more money. Oil companies are not interested in selling more oil as an industry, For some years, the problem for oil companies if finding oil to sell, not worrying about demand !
          nitrostreet
          • 5 Hours Ago
          @nitrostreet
          @Marco it may be called a "credit, relief, tax cut, royalty, expence reimbursement, tax deduction, ect", but it's a subsidy nonetheless. http://daily.sightline.org/2011/07/29/oil-subsidies-and-the-us-debt-3/
          nitrostreet
          • 5 Hours Ago
          @nitrostreet
          Like I said, my opinion LOL
          nitrostreet
          • 5 Hours Ago
          @nitrostreet
          1 cent would be assuming oil companies were ethical and honest, my opinion is that oil companies when dealing in the US use the price of oil as much for political pressure than they do for profit, if they dont get their Keystone Pipeline up goes the gas price, if oil subsidy elimination debates were to start in congress (however much they actually are) it would be time for extreme political pressure in the forms of gas price hikes.
          Marco Polo
          • 5 Hours Ago
          @nitrostreet
          @nitrostreet Even if you were right, the maximum claimed by oil-subsidy opponents is $4 billion, that wouldn't affect the pump price by more than 1 cent per gallon !
      Penn State EcoCAR 2
      • 5 Hours Ago
      I like the VIN commercial! It definitely is an odd thing to brag about, but it shows how proud the owners are of their Volts. Clearly this vehicle is working for them. I think this architecture is one of the smartest options we have right now on the market.
      Dan Frederiksen
      • 5 Hours Ago
      where's the owner that says it weighs about twice as much as it should and it costs about twice as much as it should. and where's the Leaf owner that says they looked at the Volt but would rather have the longer range pure electric Leaf and a used combustion engine car on the side. that way they have two cars and it's still cheaper than the Volt
      Roy_H
      • 5 Hours Ago
      Love it. Best ads yet. Go Volt!
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