Korean market Hyundai Santa Fe ad personalities

Commercials are a great way to learn about culture; since a seller has maybe 30 seconds to get something across, you see what people think is the most important thing to convey and the best way to convey it.

Having said that, we have no clue what's going on with some of the South Korean ads for the 2013 Hyundai Santa Fe. In a couple of them, a genteel pair – we'll call them Run CUV and Jam Master Hyundai – lays down some mad lyrics, presumably about the Santa Fe. When they're not rapping, they're set in short episodic dramas to demonstrate the crossover's features. We're not sure if the pair are famous in Korea and frankly, we have no idea what they're talking about, but they look fun while they're doing it.

Scroll down for your Asian commercial fix for the day. You won't be disappointed.