Commercials are a great way to learn about culture; since a seller has maybe 30 seconds to get something across, you see what people think is the most important thing to convey and the best way to convey it.

Having said that, we have no clue what's going on with some of the South Korean ads for the 2013 Hyundai Santa Fe. In a couple of them, a genteel pair – we'll call them Run CUV and Jam Master Hyundai – lays down some mad lyrics, presumably about the Santa Fe. When they're not rapping, they're set in short episodic dramas to demonstrate the crossover's features. We're not sure if the pair are famous in Korea and frankly, we have no idea what they're talking about, but they look fun while they're doing it.

Scroll down for your Asian commercial fix for the day. You won't be disappointed.
























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    • 1 Second Ago
  • 22 Comments
      George S
      • 2 Years Ago
      I don't care about the car but that girl is very, very pretty
        Xedicon
        • 2 Years Ago
        @George S
        I was thinking the same thing. It's not even fair that some people are that insanely attractive.
      Wool
      • 2 Years Ago
      I.m a korean..These are not tv commercials.. these are just internet promotion videos aiming young ages and its concept is just for fu and comic.. so the man and woman are not professional singers and the lyrics are very funny and exaggerated. Actually they are doing parody about a famous comedy program in Korea. This is why the videos look crappy to you americans..
      c.park2
      • 2 Years Ago
      Both are totally irrelevant to doing that rap stuff in real - the guy is a famous "song writer" (not a singer-song writer since he's suck at singing a song) and the girl is a comedian who's quite capable of singing. In the clip the girl was chosen to sing a song for the car commercial and she's asking help from the guy.
      DrMaxKatje
      • 2 Years Ago
      Beware of Hyundai's new HAND TORTURE Steering Wheel Notice the STEERING WHEEL PHOTO. The steering wheel is shaped like an upside down peace sign with a spoke running from the center straight down to where most drivers rest one hand on the bottom-center of the wheel. Only with this Inverted Peace-Sign design, you will not be able to drive as you normally would---one-handed. Hyundai knows about this DESIGN DEFECT but has chose to do nothng about it this year. Don't take my word for it -- go and test drive the 2013 Santa Fe and see where you'll have to hold the steering wheel --- as if you had hand like a lobster or an alien from outer-space. Hyundai has decided to give us the same cheap, nasty, anti-ergonomic steering wheeling used in the KIA line of vehicles. Write Hyundai an email telling them you will not buy a car with a lobster-wheel like this.
      Sam
      • 2 Years Ago
      You have to be a Korean to get this. But the girl uses a southern country accent at 0:25 of first clip for a - which really sounds funny & unique in rap.
      Leet
      • 2 Years Ago
      looks like the CRV only uglier.
        Kahz
        • 2 Years Ago
        @Leet
        Looks like a Civic? Ignorance blinds you my friend. And uglier?? How's that even possible lol
      Leet
      • 2 Years Ago
      Looks like a CR-V only uglier
      desinerd1
      • 2 Years Ago
      I'm surprised Honda can sell any CRVs when options like this are available.
      hevace
      • 2 Years Ago
      Just as crappy sounding in Korean.
      gotbeef
      • 2 Years Ago
      for those who are curious about what's going on... girl comedian gets picked to be in the ad for santa fe. she wants to get help from the famous song writer. he doesn't want to help but she lures him into the car with the new car. she "kidnaps" him to the studio and they do a song together about the car. the rap is actually pretty funny (think about random funny things you see when you drive as well as random reasons to drive...). there are few parts in the skit vids that show new features (like you can find address on your phone web/contact and send it to the car gps and it maps it for you, etc). hope that helps.
      Jimmy
      • 2 Years Ago
      Sounds angry...
      desinerd1
      • 2 Years Ago
      The fourth video looked like a commercial for an iPhone.
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