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If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."

We're not sure we've ever come across a vehicle capable of turning street-loads of women breathless and sweaty, and we've driven the 2013 Hyundai Santa Fe. Even so, a new European ad for the five-door crossover seems to convey that's exactly what will happen when the fairer sex lays eyes on the machine. How's that for truth in advertising?

Commercials are a great way to learn about culture; since a seller has maybe 30 seconds to get something across, you see what people think is the most important thing to convey and the best way to convey it.

Hyundai Assurance Gas Lock ads – Click above to watch the videos after the jump

Aw hell, here we go again. Hyundai is pulling its spot called "Restless" after the Advertising Standards Bureau of Australia banned it. The ad, which appeals to people's warm, gooey centers by adultifying toddlers, shows a baby snatching the keys to the Santa Fe and hitting the highway. Along the way, he picks up a girl who happens to be hitching to the beach. He surfs, she watches, world hunger and strife are nearly wiped out in the span of sixty seconds. It's a great spot and was voted the mos

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