General Motors is taking a big gamble in a little way with its 2013 Chevrolet Spark. The Detroit automaker is betting that high fuel prices and an increased awareness of one's ecological footprint will mean more consumers are willing to entertain a new car with an even smaller err... footprint. The Spark will join other minicars like the Fiat 500, Scion iQ and Smart ForTwo, none of which have met with significant sales volume. On the other hand, its big brother, the Sonic has performed well in the early going. In addition, the Spark offers more physical volume than its peers – as well as a set of rear doors – so practicality appears to be solidly in favor of Camp Chevy.

The five-door Spark will test America's appetites for small car life with a starting price of just $12,995 (*including delivery) when it arrives in Chevrolet showrooms later this year. Available in a trio of trims, the lineup will start with the well-equipped LS model that includes a whopping 10 airbags, air conditioning, power windows, OnStar and 15-inch alloys.

Stepping up to the 1LT trim will cost $14,495, but it adds an audio system with seven-inch color touchscreen, USB connectivity and satellite radio. Additional features include keyless entry, power mirrors, cruise control, Bluetooth ("for select phones") and mundane items like visor mirrors and floor mats. The range-topping 2LT ($15,795) will be distinguished by a unique set of 15-inch wheels, sportier body-color fascias, fog lamps and additional exterior brightwork. Inside, heated, leatherette-covered seats and a leather-wrapped wheel spruce up the cabin.

Regardless of which trim spec is selected, buyers will find a 1.2-liter Ecotec four-cylinder underhood, and a five-speed manual is standard equipment, though a four-speed automatic can be substituted for $925.

GM announced back in October that it will also bring a Spark EV to "select markets" in the U.S. sometime in 2013, though it has yet to announce pricing or an on-sale date for the pure electric runabout.

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2013 Spark Packs Technology and Features into Small Price
Mini car comes in three trim levels starting at $12,995 including destination

2012-04-05

DETROIT – Chevrolet is taking the guesswork out of the car-buying process with a new, simpler approach to pricing and packaging for the 2013 Spark. When the mini car goes on sale later this year, Spark will be available in three well-equipped trim levels starting at $12,995 including destination.

Spark is a sporty, fuel-efficient, four-passenger, five-door hatch designed to excite first-time car buyers and city dwellers with bold styling, attention-grabbing colors – including Salsa, Jalapeno, Denim, Lemonade and Techno Pink – engaging driving dynamics, the personalized connectivity of MyLink, and the safety of 10 standard air bags.

Spark also offers more passenger and cargo room than other mini cars such as the Fiat 500, Smartfortwo and Scion IQ.

"With the Spark Chevrolet has the opportunity to connect with a new generation of car buyers who expect more from every product they purchase," said Chris Perry, vice president of Chevrolet Global Marketing. "So we wanted to make the process of choosing a Spark as simple as possible by reducing the number of stand-alone options and providing more standard content to each trim level at a competitive price."

Spark LS starting at $12,995 includes:
  • Standard 1.2L Ecotec engine and five-speed manual transmission
  • Standard convenience features including air conditioning, power windows, rear window wiper, auxiliary input jack, outside temperature display and trip computer
  • 15-inch alloy wheels
  • 60/40 split flip-and-fold rear seat
  • Comprehensive safety package including 10 air bags, electronic stability control with traction control and brake assist
  • OnStar Directions & Connections plan standard with six-month introductory subscription

Spark 1LT starting at $14,495 includes LS standard content and adds:
  • Standard 7-inch color touch radio with Chevrolet MyLink, Bluetooth connectivity for select phones, steering wheel audio controls, USB port and Sirius XM Radio with three-month trial subscription
  • Other standard convenience features include power door locks with remote keyless entry, theft deterent system, outside power mirrors, floor mats, visor mirrors, and cruise control

Spark 2LT starting at $15,795 includes all 1LT standard content and adds:
  • Unique 15-inch alloy wheels
  • Fog lamps
  • Exterior appearance enhancements including silver painted roof rails; chrome lift gate handle, exhaust outlet and beltline molding; body-color lower rocker molding; front and rear body-color sport fascias with unique front upper and lower grille inserts
  • On the interior, leatherette seats and heated front seats and leather-wrapped steering wheel

A 4-speed automatic transmission is available on all models for $925. The only other available options include an engine block heater for $75 and Black Granite paint for $195.

Chevrolet MyLink in the Spark will include Pandora internet radio and Stitcher Smart Radio apps. Later in the model year, the recently introduced GogoLink – an embedded smartphone application that delivers full-function navigation including live traffic updates – will be available. Pricing for GogoLink will be announced later.

Spark is the only car in its segment to provide the added value of a five-year, 100,000-mile powertrain warranty and the safety and security of OnStar.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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    • 1 Second Ago
  • 128 Comments
      Rotation
      • 2 Years Ago
      I share AB's skepticism that the US market is looking for a car this small. But it's good that companies are testing the waters.
        Snark
        • 2 Years Ago
        @Rotation
        Yeah, I agree. There's no reason to own a car this tiny here. A Versa is the same price but usefully bigger. But hey, it's pretty much gravy for GM - they already sell it in world markets, why not sell it here too?
          A_Guy
          • 2 Years Ago
          @Snark
          I'm confused... Why isn't there any reason to own a car this small here? Us Americans have a warped view of necessity.
          Hazdaz
          • 2 Years Ago
          @Snark
          Yeah, clearly you don't live in a high population density urban environment.... better known as cities.
          Mike Pulsifer
          • 2 Years Ago
          @Snark
          The Versa is the cheapest (and I mean that in every unpleasant way) car I have ever had the misfortune of driving. That car also did not feel planted at all. I feared for my life when I was passed by a pick-up truck.
          Chris
          • 2 Years Ago
          @Snark
          I agree. Most Americans don't live in the condensed urban environments where this car would be most useful. If I did live in just such a place, I would rather not have to drive everyday, so this wouldn't make much sense for me. I would rather walk, bike, or use public transit. Driving in inner city traffic every day would be too much of a PITA for me.
      Wisdom Seeker
      • 2 Years Ago
      Ladies, Please don't name you car "Sparkie".
      brgtlm
      • 2 Years Ago
      More practical than an iQ and 500 and Mini coupe for the extra doors alone. Bumps up against the wretched Versa at least on base pricing, but you get much more than a Spark in comparison to loading up the cheaper compacts. I don't think it will sell in great numbers - the really just fit urban environments. I think it'll outsell the iQ, Smart and 500 for sure.
      Alex Fischer
      • 2 Years Ago
      When they designed that car, they only made the body smaller, but then left all the features normal car sized.
      Drakkon
      • 2 Years Ago
      If GM can make money at this price, it would be quite feat. I'm sure this car will have a pool of buyers. The same people who miss the Toyota Echo. For those of you who question all the airbags, those bags are why tiny cars like this can get four and five star crash test ratings. Would a manufacturer go to the market and say 'we know how to build a safer car, but since you're not rich, you deserve to die in a crash.'
      zanarditypes
      • 2 Years Ago
      Sometime in 2013? A little early to be announcing prices, isn't it?
      Jerry
      • 2 Years Ago
      This does NOT have a true Ecotec in it. It is a Daewoo "Family Perfect" engine that does not deserve the Ecotec badge. GM is shaming the Ecotec family with this bastard child of an engine.
      lrx301
      • 2 Years Ago
      This thing should start at $9295. Fully loaded shouldn't be over $10,000. There is nothing but cheapness in this car.
        Joe
        • 2 Years Ago
        @lrx301
        NO SH*T SHERLOCK LOOK AT THE Fing price tag! What'd ya expect a god damn bentley? It is supposed to be cheap, and I would rather drive this than the drone happy Nissan versa any day of the week
          donnieorama
          • 2 Years Ago
          @Joe
          lol--I love this reply.
          Famsert
          • 2 Years Ago
          @Joe
          I've got to question your taste if you prefer this over the Versa.
      • 2 Years Ago
      Nice price points slot it in very well under the Sonic. I'd take this over the Versa on looks alone.
        NightFlight
        • 2 Years Ago
        This is FAR smaller than the Versa, it is a class down. That being said, I dislike the Versa as well but I'd buy an Accent instead.
        robertlyt
        • 2 Years Ago
        You say that now, but once you've seen one up-close, you will change your tune. EXCEPTIONALLY cheap-looking.
      stclair5211
      • 2 Years Ago
      If any of you buy the 16k one you should turn in your testicles.
        aatbloke1967
        • 2 Years Ago
        @stclair5211
        "If any of you buy the 16k one you should turn in your testicles." Given the propensity that American women have to divorce American men, I doubt they're used much anyway.
      Master Austin
      • 2 Years Ago
      Would love to see pics of this being hit by a real car...
        vince
        • 2 Years Ago
        @Master Austin
        FYI side impact tests simulate a car getting hit by an SUV at 31 mph, so if you want to see pics you just have to wait for the testing to be completed.
        tump
        • 2 Years Ago
        @Master Austin
        Anybody that says this crap has a thirty year old concept of car safety design. Stop being stupid, it's 2012.
          • 2 Years Ago
          @tump
          [blocked]
        • 2 Years Ago
        @Master Austin
        [blocked]
        Mike Pulsifer
        • 2 Years Ago
        @Master Austin
        ...getting hit by another Spark?
        Xedicon
        • 2 Years Ago
        @Master Austin
        Yet another person who needs to go take physics 101, or at least read up on Newton's Thrid Law. The force acting on two colliding bodies is the same, it's a question of ability to absorb that force that determines safety, not just how big a car is. When one body has a much greater mass than the other, you'll see its rate of acceleration change less (and remember acceleration includes change of direction by definition) than the body with a small mass. This leads people like you to assume the smaller body of mass must be taking a "bigger beating" than the greater mass. One of the best debunkers of this myth out there is the Smart car. It has an incredible means of absorbing energy that equals or surpasses cars larger than itself. In other words, the design of a vehicle is by FAR the leading factor in how safe it is in an accident and not its overall size.
      protovici
      • 2 Years Ago
      "...Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. .." They forgot to mention the billions that went missing!!
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