Audi apparently couldn't wait until the Super Bowl to show off the ad it will run during the Big Game. The German automaker has released its spot, and sure enough, the quick clip has cashed in on the current vampire craze. The commercial features a clutch of gen x/y/millennial 20-something vamps out for an impromptu fireside party. When their hero arrives in an Audi S7 with an extra cooler of O Negative, disaster ensues. At least the company chose an excellent soundtrack. The whole drama plays out under the silky tones of Echo & The Bunnymen's "Killing Moon."

Audi unveiled the spot mere days after teasing its Super Bowl ad after Facebook fans beat the company's Race The Light game on the social network.

We have to say, we're a little underwhelmed by the spot. Audi is on an undeniable roll right now with products like the TT-RS and A7 littering showrooms across the country, so it's a bit sad that this was the best feature they could muster to highlight in a Super Bowl commercial. Hit the jump to see the spot for yourself.



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  • 51 Comments
      Lachmund
      • 2 Years Ago
      everything making fun of twighlight is a win in my book. :)
      The Didact
      • 2 Years Ago
      Blade had these headlights first.
      Pitt05
      • 2 Years Ago
      I think the point is to market around innovation and safety, the headlights are simply a method of conveying that, plus it's a Super Bowl commercial, they should be funny and above all memorable, a cool driving scene while touting their product would be white noise, in my opinion.
        Agilis
        • 2 Years Ago
        @Pitt05
        Thumbs up x 100. This commercial will be talked about and memorable because of the vampires. Between Twilight, True Blood, Underworld, Vampire Diaries, like it not, Vampires are in. The Monday after the Superbowl, this will be talked about and mentioned around all kinds water coolers.
      Big Squid
      • 2 Years Ago
      That was heinous, what that Audi did to that "Occupy Seattle" gathering.
      Patrick
      • 2 Years Ago
      Emotional vampires. If Audi headlights can get rid of them, then sign me up.
        RJC
        • 2 Years Ago
        @Patrick
        OK, headlights for vampire zapping. How about zombie defenses?
      vedi123
      • 2 Years Ago
      i like it
      Vien Huynh
      • 2 Years Ago
      i am an aspiring dentist student, and I would love to fix their teeth for free :]
      Agilis
      • 2 Years Ago
      I LIKED IT! Best part was at the end when the driver steps in front of the light and goes *poof*! Only thing I wish Audi would have done is make the *poof* effect a little less cheesy.
      • 2 Years Ago
      [blocked]
      PR
      • 2 Years Ago
      although clever, they should have waited to release the Ahab ad for the SuperBowl and given us this to tide us over
      banstaman
      • 2 Years Ago
      Oh if only they were REALLY twilight fans if only...
      alexkoolur
      • 2 Years Ago
      POOR JOB AUDI. For a brand that was ahead of the curve with their marketing, now they are leveraging trends that are 5 YEARS OLD. Kind of sad when you decide headlights are what you market your car around, what stupid focus group did you pull this insight out of ?
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