A Black Knight stalks the ramparts of corporate castles, he carries a shield decorated with a wreath of beans, he swings a double-edged spreadsheet and he rides a terrifying black mare called The Bottom Line. His name is The Business Case and if a new report from Autocar is accurate, he's done his foul work again, this time dealing another blow to the already-long-delayed Volkswagen Bluesport Roadster. Even though the engineering work for the two-seater convertible is reportedly finished, it appears no one can come up with a way to support the necessary sales projections of 50,000 units annually.

That is in part because Jonathan Browning, head of VW USA, apparently doesn't see the point of expanding VW's product portfolio with another model (a truly unexpected sentiment coming from Volkswagen as far as we're concerned). The U.S. being the largest consumer of sports cars, our sitting this one out puts the 2009 Detroit Auto Show showcar in a tough spot.

Synergies being what they are, that also puts Bluesport's brand brothers from Audi and Porsche in doubt. Audi plans for an R4 will apparently get iced in light of the news, but Porsche might have dodged a bullet: it wanted a four-cylinder 550-successor, but not one that would eat into Boxster sales, which this car almost certainly would. The Bluesport isn't officially dead yet, but at three years in and counting, you can be sure there's a hand on the life-support plug.


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    • 1 Second Ago
  • 55 Comments
      brgtlm
      • 2 Years Ago
      The company is too focused on bringing Americans cheap supersized value-meal cars for us to buy by thousands to actually focus on any really interesting sports cars beyond the GTI.
      Vimicus
      • 2 Years Ago
      We should Occupy Wolfsburg and get this puppy back on track!
      Erik Hans Dahlgren
      • 2 Years Ago
      unfortunately that is the way of the world now....Unless a car model can sell in huge amounts it probably won't get built. Hoorah! for automotive mediocrity.
      Phontsolo
      • 2 Years Ago
      So first the news that Porsche is delaying their sub-Boxster roadster and now VW is supposedly planning to kill the BlueSport Roadster? Gotta believe Audi is next with their version. Great way of killing everyone's hope VW. Great stuff from VW and Porsche today. VW, "apparently doesn't see the point of expanding VW's product portfolio with another model". Posrche, "that a vehicle priced under the Boxster could dilute the brand's image." Unbelievable comments from both. Sometimes i have a hard time understand what they have in their heads.
      Andre Neves
      • 2 Years Ago
      A damn shame.
      • 2 Years Ago
      [blocked]
      Scr
      • 2 Years Ago
      This would eat into Boxster and TT sales, thus, it must die. Too bad, really, this kind of looked pretty good for a VW.
        Justin Campanale
        • 2 Years Ago
        @Scr
        Ummmmmm, the Boxster is what, $50k??? The Bluesport would be priced at Miata levels if produced. And the a TT is in a completely different class from this. No one considering a Bouesport would ever buy a TT, and vice versa.
      Rotation
      • 2 Years Ago
      Trying to intro another VW convertible/roadster into the US when the Eos already isn't selling would be crazy.
      Farris Khayyat
      • 2 Years Ago
      The company that brought us the Routan (but not the Bulli concept) doesn't want to expand their portfolio any further? What kind of crack are they smoking? Hey VW- We have the internet. We know you make sports cars. Will you please bring at LEAST one to the US?
      pistolboythunder
      • 2 Years Ago
      great another great idea killed. just like the vw gx3 this sucks. i guess they are only good at building engines that suck. like the 2.0 turbo. damn complicated engine that does not create as much power as similar displacement engines and start burning oil and need piston ring replacement before they hit the 30k mark. trust me i know i work at a dealer of one of the Vw brands .
      Kent Kangley
      • 2 Years Ago
      Very disappointing, Mr. Browning. Very disappointing indeed.
      rosco110
      • 2 Years Ago
      that's too bad. One of the nicest looking veedubs that I've seen in a long time! The new styling is starting to get as bland as a toyota corolla and they need something like that to push them forward.
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