First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you have a fat budget to spend on an A-lister in your TV spots.

Have a look at the results for yourself in the video after the jump. The bigger question is whether J. Lo or Gucci can make selling Fiat 500s in the U.S. any easier.



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