To no one's surprise, I was stoked about the Fiat 500 Abarth Cabrio. I've always enjoyed the exquisitely flawed driving dynamics of the 500 Abarth hardtop, and the idea of being able to fold the top back and take it all in with some fresh air blowing around was really appealing. That super awesome exhaust note would no doubt be even more audible without a huge chunk of sheetmetal and glass in the way, and even with the slight weight penalty (33 pounds versus the hardtop), the Cabrio should still
The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
What a pleasant little piece of plug-and-play. Putting the Fiat 500c's retractable roof on the hot 500 Abarth was pretty much a no-brainer, and hey, we certainly aren't complaining. Folding the soft top back on the little hatchback will only allow us to better hear that awesome exhaust note while we're burying the throttle. And come on, who doesn't like a little wind-in-your-hair action?
The 2013 Fiat 500C Abarth is debuting in the City of Angels. It's the super-tuned version of the 500C combining all the best of fresh-air motoring and heightened performance from the scorpion-badged marque. As with the vanilla 500C, the Abarth's folding canvas roof opens all the way at up to 50 miles per hour, and will slide back to the rear spoiler at up to 60 mph.
Chrysler is taking on the 2012 SEMA Show in Las Vegas in a big way, with a sprawling 15,300 square-foot display encompassing a total of 24 modified vehicles. We got a chance to preview some of those creations, including the plucky little Fiat 500C you see above. Designers decided to take a page from the West Coast custom scene with unique widebody fender flares. The 500 Beach Cruiser sits a full foot wider front and rear thanks in part to a set of prototype aluminum wheels. We dig on the louvers
The Fiat 500 in its various guises positively romps on its popularity, making special-edition hay with terrific frequency. This latest outing in the form of the Abarth 695 Maserati Edition follows a familiar trail, coming three years after the Abarth 695 Tributo Ferrari that debuted at the 2009 Frankfurt Motor Show.
Fiat has had nothing but trouble from its 500C commercial featuring Jennifer Lopez. After enduring a body double scandal and reports that the vehicle actually broke down during filming, Chrysler then found itself in the crosshairs of a lawsuit. The artists behind a copyrighted mural in the Bronx sued the automaker for using the image without their permission, but The New York Times now reports that the two parties have settled their differences out of court. Neither side is disclosing the detail
She may be Jenny From The Block, but when it came time to pay homage to her 'hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot. According to folks familiar with J.Lo and Fiat's "My World" commercial production, a body-double was used for the scenes showing the car driving through Lopez' hometown of the Bronx.
The 2012 Fiat 500 seems to be having trouble gaining sales momentum. Automotive News reports that the Italian hatch is likely to fall well short of its admittedly very ambitious 50,000 unit sales target this year. The model hit the market back in March and has only sold 15,826 units through October. The report also says that of the 150 Fiat dealers in the States, 29 didn't sell a single one last month (presumably at least some of them haven't shifted a vehicle because they were late opening in t
First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you have a fat budget to spend on an A-lister in your TV spots.
Fiat's performance division, Abarth doesn't have a lot to work with. Just two models, in fact, but that hasn't stopped the Scorpion marque from making the most of the 500 and Punto ranges. Clearly, there's a lot of room for hot-hatch workings. Just take a look at what Abarth has in store for the upcoming Frankfurt Motor Show.
Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of Italian fashion.
No new car launch would be complete without a corresponding marketing campaign. But when that launch and campaign are heralding the return of a famed automaker and nameplate to the American market after decades of absence, the marketing team is likely to be an especially important part of the overall success of launch... at least at the outset.