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You might say that, in terms of broad market appeal, the iPod is the VW of personal electronics. If that's the case, then what happens when Volkswagen comes out with a digital media player of its own?

The German automaker has teamed up with LG to produce a special MP3 player designed and branded as the Beetle of personal music devices. Rather than simply slapping a Vee-Dub logo on any old contraption, LG designed a fresh product for Volkswagen. Although the shape is the same rounded-corner block as any other on the market, it has a user interface said to be inspired by the New Beetle and is offered in Volkswagen colors including Salsa Red, Shadow Blue and Sunflower Yellow. Of course, it also comes emblazoned with Volkswagen logos, but it seems the designers couldn't fit a bud vase anywhere on the unit.

[Source: Computer World via Motorpasion]

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    • 1 Second Ago
      • 8 Years Ago
      Serious question: does anyone buy New Beetles anymore? I kind of thought the fad was dead.
      • 8 Years Ago
      A very valiant attempt of two companies conglomerating to come up with an ipod killer. However, I am only going to buy one if the unit batter is not internal, a disc space like that of an ipod, and an fm option that would come along with it. That is the only way they could kill the ipod. At least, that is what I think.

      • 8 Years Ago
      Scion should get in on this kind of action, too.
      • 8 Years Ago
      Interesting seeing as how VW had all that cross-marketing with Apple a few years back when it came out with the Ipod compatible Beetle.
      • 8 Years Ago
      Now, if only LG could make the New Beetle, then I'd actually consider buying one!
      • 8 Years Ago
      "iPod is the VW of personal electronics"

      NOT EVEN CLOSE. For starters my iPod works.
      • 8 Years Ago
      You know, I would actually consider buying this despite its bland design, if for no other reason than it's kinda cool and not everyone's going to have it... but only if it was reasonably priced and was compatible with iTunes.