11 Articles
How hype hurts alternative fuel innovation

Study shows a cycle of excitement, failure and disappointment.

Failure to meet unrealistic goals has us looking for the next great green solution.

CNN outlines 8 reasons why Detroit automakers must improve

Detroit must be good SEO for CNN, as it continues to point to the Motor City and tell carmakers everything they're doing wrong. I imagine most manufacturing companies enjoy getting advice from the media. We're so good at it.

Peak oil is the newest boogeyman in popular media

A culture's fears always finds its way into that culture's media. The best example is probably the allegories of McCarthyism in the film Invasion of the Body Snatchers. Peak Oil and climate change have seen their share of movie dramatizations, but Mad Max and The Day After Tomorrow were more cartoon-ish than terrifying.

The hidden hybrid PR coup

We've all seen the assorted tinsletown glitterati rolling up to award shows and premiers in their shiny new hybrids. Some of them like Ed Begley, Jr. and Darryl Hannah are genuine greenies. Others not so much. So why do so many celebrities show up in Priuses instead of stretched limos when the cameras are turned on? Look no further than the EMA.

VW + LG = MP3

The German automaker has teamed up with LG to produce a special MP3 player designed and branded as the Beetle of personal music devices. Rather than simply slapping a Vee-Dub logo on any old contraption, LG designed a fresh product for Volkswagen. Although the shape is the same rounded-corner block as any other on the market, it has a user interface said to be inspired by the New Beetle and is offered in Volkswagen colors including Salsa Red, Shadow Blue and Sunflower Yellow. Of course, it al

Autoblog Podcast #63

It's nice to be back in the swing of things. We're once again cranking out weekly podcasts, and #63 is a compact one. We start off salivating over the news that the next generation Suzuki Swift will be headed for US shores. We devolve from discussing an unsubstantiated rumor into wistful praise for the current can't have it Swift, and even make mention of Swifts from nigh on twenty years ago. The

Tesla Motors VP on the EV Market and the Media

The very first AutoblogGreen podcast is coming your very, very soon and it contains an extended discussion with Tesla Motors CEO Martin Eberhard. Martin has plenty to say about the progress that the company is making with the Roadster and the WhiteStar sedan project. In addition to that, we talked about the electric vehicle marketplace and other manufacturers. You'll have to w

Get ready for the onslaught - GM plans to celebrate New Year's with marketing blitz

Ah, that mythical 18-34 demographic. So celebrated in our popular culture, so coveted by brands, so elusive and fickle. They do like to party, though, and what better way to try and capture a little of their deficient attention span than to plaster your logo and brand all over the first huge party of the year? That's what Chevrolet will be doing to fulfill it's self-appointed role as the Times Square celebrations "official ride". Kind of ironic when you think about trying to drive in Mi

General Motors' Fastlane blog -- success, or failure?

Demir Barlas wrote a breakdown on the FastLane Blog, General Motors' online journal. Barlas gave positive marks to the blog itself, finding it easy to navigate and brimming with plenty of articulate writers with diverse views.