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Toyota gets slammed in Japan with Aqua/Prius C pre-orders

Perhaps the the "c" in the Prius C stands for ka-ching. According to reports, Toyota in Japan received 10 times its monthly sales target in pre-orders for the compact version of its Prius hybrid within the first five days of the model's debut, leading to what's likely to be a shortage and long wait times for the car.

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Toyota teases NS4 plug-in hybrid concept again

Toyota has released a quick teaser video for the company's NS4 Plug-In Hybrid Concept ahead of the vehicle's debut at the 2012 Detroit Auto Show. Though less than a minute in length, the clip gives us a clear look at the vehicle's badges as well as quick line-drawing outline. T

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Toyota goes creepy with new Prius People Person commercial

In the latest Prius family commercial by Toyota, actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He then steps out of his house to find that his Toyota Prius has morphed into four vehicles: a regular Prius, Prius V, Autoblog Staff

Toyota says plural of Prius is "Prii"

The world can now rest easy. Toyota has officially embraced "Prii" as the plural of Prius. The Japanese automaker made the announcement over the weekend at the 2011 Chicago Auto Show after inviting the public at large to vote for the phrase that best fit the company's new gaggle of hybrids. The voting kicked off on January 10th at the

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