In the latest Prius family commercial by Toyota, actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He then steps out of his house to find that his Toyota Prius has morphed into four vehicles: a regular Prius, Prius V, Prius C concept and Prius Plug-In. This is the end of Mr. People Person, as he quickly disintegrates, leaving only his size-bazillion shoes and a bunch of little people behind.
Toyota's narrative behind its Prius People Person ad states:
Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There's one for everyone. There's the original one, the bigger one, the smaller one and the one that plugs in. They're all a little different, just like us.
We'd say the spot makes sense conceptually, but it's a bit over the top, and creepy to boot. See it for yourself after the jump and let the disintegration begin.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
Click on the icon for your Adblocker in your browser. A drop down menu will appear.
Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.