The problems Toyota ran into in creating the Prius C appear to be in making it cheaper, according to Consumer Reports. The list of adjectives during the video review included: "lackluster," "hard plastic," "cheap materials," "dead steering" and "slow."
Toyota may see those words as misplaced modifiers compared to the glowing recommendations the larger mainstream Prius has received in its decade-long Synergy drive to becoming the eco-poster child for hypermiling greenies out to save the Earth and ride in California HOV lanes with a single person aboard. (HOV access for most gas-electric hybrids has been discontinued in the Golden State.)
While the Prius C may start at $18,995, its price climbs quickly and its value does not, Consumer Reports said. A new regular Prius starts at $24,000.
However, the bad news from Consumer Reports hasn't hurt Prius C sales, which began in April. During its first month, Toyota sold 4,782 Prius C models, outpacing the other Prius variant, the family-minded Prius V, as well as the subcompact Yaris, which donates its platform for the Prius C.
Scroll down to watch Consumer Reports' full Prius C video review or read more at the source link.